Zanini Pizzeria - St Kilda East

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Melbourne and named 56 places. Zanini Pizzeria - St Kilda East wasn't one of them. See who was named →

What to fix first

1. The site turns away every visitor that isn't a browser, AI agents included +25 points

   A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

2. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

3. No menu or price list found +7 points

   Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in Melbourne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

• robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
• Booking through inline on your own domain There's no marketplace commission, and the customer stays yours.
• Ordering through square on your own domain There's no marketplace commission, and the customer stays yours.

Builder: wordpress · Front: cloudflare · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Zanini Pizzeria - St Kilda East",
  "url": "http://zaninipizzeria.com.au",
  "telephone": "(03) 9527 3635",
  "address": "262 Inkerman St, 3183, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.86601777983234,
    "longitude": 144.9979337295063
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://inline.app/booking/-MdtB8TZlAxNRr3GngQo:inline-live-2/-MdtB8maCgpBiAOTmIvn",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://zanini-elwood.square.site/?location=LYQRH5NG3TSTS",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>