# Zanini Pizzeria - St Kilda East: Agent-Direct Score F (15.4%)

Site: http://zaninipizzeria.com.au
Report: https://directindex.org/r/zaninipizzeria.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Zanini Pizzeria - St Kilda East is largely invisible to agents.
AI assistants can't open Zanini Pizzeria - St Kilda East's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://inline.app/booking/-MdtB8TZlAxNRr3GngQo:inline-live-2/-MdtB8maCgpBiAOTmIvn (through inline acting for the business)
- Order directly: https://zanini-elwood.square.site/?location=LYQRH5NG3TSTS (through square acting for the business)
- Phone: (03) 9527 3635

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Zanini Pizzeria - St Kilda East",
  "url": "http://zaninipizzeria.com.au",
  "telephone": "(03) 9527 3635",
  "address": "262 Inkerman St, 3183, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.86601777983234,
    "longitude": 144.9979337295063
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://inline.app/booking/-MdtB8TZlAxNRr3GngQo:inline-live-2/-MdtB8maCgpBiAOTmIvn",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://zanini-elwood.square.site/?location=LYQRH5NG3TSTS",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Booking through inline on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
4044 of 4399 in Melbourne. Top 92% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 91% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 51% | no |
| Have an llms.txt | 27% | no |

Nearest places with a similar menu: Carlisle Pizza (F, 803 m, https://directindex.org/r/carlislepizza.com.au); Oh Happy Day Pizza & Wine (D, 1094 m, https://directindex.org/r/ohhappydaypizza.com); Papalino's Pizza (D, 1123 m, https://directindex.org/r/papalinospizza.com.au); Flames Pizza (B, 1457 m, https://directindex.org/r/flamespizzeria.com.au); Pizza High (B, 1471 m, https://directindex.org/r/pizza-high.com.au); St Kilda Pizza House (F, 1558 m, https://directindex.org/r/stkildapizzahouse.com.au); Shagy's Pizza (F, 1720 m, https://directindex.org/r/shagyspizza.com.au); La Dolce Vita (D, 1763 m, https://directindex.org/r/ldvpizza.com.au); Earth, Wind and Flour (F, 2245 m, https://directindex.org/r/earthwindandflour.pizza); Euro Pizza (F, 2252 m, https://directindex.org/r/europizza.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Melbourne and named 56 places. Zanini Pizzeria - St Kilda East wasn't one of them. See who was named: https://directindex.org/city/melbourne/recommended


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using inline 68% (39% A or B, 49 sites); Sites using Square 65% (41% A or B, 1644 sites); This site 15.4%.

See what an AI agent reads on this site: https://directindex.org/r/zaninipizzeria.com.au/agent-view

## Businesses like Zanini Pizzeria - St Kilda East in Melbourne

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne | 4399 | 56% | 32% | 15.4% |
| Sites built with WordPress in Melbourne | 1203 | 65% | 43% | 15.4% |
| Sites using inline in Melbourne | 24 | 70% | 46% | 15.4% |
| Sites built with WordPress and using inline in Melbourne | 15 | 66% | 33% | 15.4% |

The best of the sites built with WordPress and using inline in Melbourne: Uosan Japanese Restaurant (A 94.9%, https://directindex.org/r/uosan.com.au); Paroro (B 82%, https://directindex.org/r/paroro.com.au); 3 Sisters Eatery (B 78.5%, https://directindex.org/r/3sisterseatery.com.au); Oushou (B 76.9%, https://directindex.org/r/oushou.com.au); Mimi's Pizza (B 75.4%, https://directindex.org/r/mimisrestaurant.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No menu or price list found), the score would be about 87.7%. That would be 387th of 4,399 in Melbourne, up from 4044th.

## The direct record
What agents get for Zanini Pizzeria - St Kilda East, as JSON: https://directindex.org/api/direct/zaninipizzeria.com.au
- Book: https://inline.app/booking/-MdtB8TZlAxNRr3GngQo:inline-live-2/-MdtB8maCgpBiAOTmIvn (vendor on own site: inline; found by the scan of 2026-10-18, not yet tested)
- Order: https://zanini-elwood.square.site/?location=LYQRH5NG3TSTS (vendor on own site: Square; found by the scan of 2026-10-18, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: (03) 9527 3635
- Stable links that count: https://directindex.org/go/zaninipizzeria.com.au/book, https://directindex.org/go/zaninipizzeria.com.au/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, inline: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/zaninipizzeria.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/zaninipizzeria.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=zaninipizzeria.com.au&force=1