Umami Sushi
umamisushi.is is partly visible to agents.
Listed by Overture Maps.
Ways to reach Umami Sushi directly, with no marketplace in between. Checked 2026-11-04. On the business's own site. Report a mistake
Borgartún 29, 105, Reykjavíkurborg · +3545194449
Languages: English, Icelandic
Places near Umami Sushi that take a booking or an order on their own website, with no marketplace in between.
- Flame restaurant440 m
- Bambus450 m · chinese
- Perlan Reykjavik540 m
The website's grade
An AI assistant can open Umami Sushi's website. What Umami Sushi offers is in a PDF or an image, and assistants read those badly. To book or order, it is sent to noona, a marketplace.
44 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
Named by ChatGPT for "I want sushi delivered this evening" in Reykjavík, October 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| I want sushi delivered this evening. | ChatGPT with a link to this site | 2026-10-22 |
Every place named in Reykjavík, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/umamisushi.is"><img src="https://directindex.org/badge/named/umamisushi.is.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“I want sushi delivered this evening.” (ChatGPT, with a link to this site)
How Umami Sushi compares
52 of 234 in Reykjavík
Top 22% of the sites scanned in this index. Just above: Devito's C, Fridheimar C. Just below: Grandi restaurant & bar C, Jörgensen Kitchen and Bar C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 67% | yes |
| Publish the menu or price list as HTML | 67% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 54% | yes |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Duda 4,087 sites | 41% | 9% | 67.7% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Natalía Pizzeria pizza | 6 m | F | no |
| Tasty- Borg29 | 23 m | C | no |
| Local salad | 57 m | D | no |
| Nesti Ferskt og fljótt health_food | 213 m | D | no |
| RÓÓT | 395 m | F | no |
| Hamborgarafabrikkan burger | 396 m | F | no |
| Flame restaurant | 442 m | B | yes |
| Bambus chinese | 446 m | B | yes |
| Haust Restaurant regional | 534 m | A | no |
| Perlan Reykjavik | 543 m | C | yes |
Businesses like Umami Sushi in Reykjavík
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík | 234 | 51% | 18% | 67.7% |
| Sites built with Duda in Reykjavík | 24 | 50% | 8% | 67.7% |
| Sites using Noona in Reykjavík | 2 | 65% | 0% | 67.7% |
| Sites built with Duda and using Noona in Reykjavík | 2 | 65% | 0% | 67.7% |
After the top fixes
With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 95.4%, which would be first of 234 in Reykjavík.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- Menu or price list is a PDF +3 points
Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it
- Booking only through noona no points, but worth doing
Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Ordering on your own site Agents can order without going through a marketplace.
Builder: duda · booking page /panta: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details