# Umami Sushi: Agent-Direct Score C (67.7%)

Site: http://www.umamisushi.is/
Report: https://directindex.org/r/umamisushi.is
Scanned: 2026-11-04 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Umami Sushi is partly visible to agents.
An AI assistant can open Umami Sushi's website. What Umami Sushi offers is in a PDF or an image, and assistants read those badly. To book or order, it is sent to noona, a marketplace.

## Direct links
- Order directly: https://www.umamisushi.is/panta (on the business's own site)
- Menu: https://irp.cdn-website.com/b12b91d6/files/uploaded/UMAMI+Lunch+Menu+ISL+-+ENG.pdf
- Phone: +3545194449
- Address: Borgartún 29, 105, Reykjavíkurborg
- Languages: English, Icelandic

## Nearby, also direct
Places near Umami Sushi that take a booking or an order on their own website, with no marketplace in between.
- Flame restaurant (440 m): https://directindex.org/r/flamerestaurant.is
- Bambus (450 m): https://directindex.org/r/bambusrestaurant.is
- Perlan Reykjavik (540 m): https://directindex.org/r/perlan.is

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **Booking only through noona.** (no points, but worth doing) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Umami Sushi",
  "url": "http://www.umamisushi.is/",
  "telephone": "+3545194449",
  "address": "Borgartún 29, 105, Reykjavíkurborg",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 64.14611829,
    "longitude": -21.89934539
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.umamisushi.is/panta",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
52 of 234 in Reykjavík. Top 22% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 67% | yes |
| Publish the menu or price list as HTML | 67% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 54% | yes |

Nearest places in the index: Natalía Pizzeria (F, 6 m, https://directindex.org/r/natalia.is); Tasty- Borg29 (C, 23 m, https://directindex.org/r/borg29.is); Local (D, 57 m, https://directindex.org/r/localsalad.is); Nesti Ferskt og fljótt  (D, 213 m, https://directindex.org/r/n1.is); RÓÓT (F, 395 m, https://directindex.org/r/rootfood.is); Hamborgarafabrikkan (F, 396 m, https://directindex.org/r/fabrikkan.is); Flame restaurant (B, 442 m, https://directindex.org/r/flamerestaurant.is); Bambus (B, 446 m, https://directindex.org/r/bambusrestaurant.is); Haust Restaurant (A, 534 m, https://directindex.org/r/haustrestaurant.is); Perlan Reykjavik (C, 543 m, https://directindex.org/r/perlan.is).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "I want sushi delivered this evening." (ChatGPT)


Compared with its peers: Sites built with Duda 41% (9% A or B, 4087 sites); This site 67.7%.

See what an AI agent reads on this site: https://directindex.org/r/umamisushi.is/agent-view

## Named by ChatGPT for "I want sushi delivered this evening" in Reykjavík, October 2026
- "I want sushi delivered this evening." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/reykjavik/recommended/sushi
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/umamisushi.is.svg

## Businesses like Umami Sushi in Reykjavík

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík | 234 | 51% | 18% | 67.7% |
| Sites built with Duda in Reykjavík | 24 | 50% | 8% | 67.7% |
| Sites using Noona in Reykjavík | 2 | 65% | 0% | 67.7% |
| Sites built with Duda and using Noona in Reykjavík | 2 | 65% | 0% | 67.7% |

The best of the sites built with Duda in Reykjavík: Padre Pizza (B 75.4%, https://directindex.org/r/padrepizza.is); Kjúklingastaðurinn Suðurver (B 70.8%, https://directindex.org/r/kjuklingastadurinn.is); Annapurna (C 69.2%, https://directindex.org/r/annapurnaspice.is); Snaps (C 64.6%, https://directindex.org/r/snaps.is); Tasty- Borg29 (C 63.1%, https://directindex.org/r/borg29.is).

With the two fixes above (No structured data for the business; Menu or price list is a PDF), the score would be about 95.4%, which would be first of 234 in Reykjavík.

## The direct record
What agents get for Umami Sushi, as JSON: https://directindex.org/api/direct/umamisushi.is
- Book: none on record
- Order: https://www.umamisushi.is/panta (own site; found by the scan of 2026-11-04, not yet tested)
- Menu: https://irp.cdn-website.com/b12b91d6/files/uploaded/UMAMI+Lunch+Menu+ISL+-+ENG.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +3545194449
- Stable links that count: https://directindex.org/go/umamisushi.is/order, https://directindex.org/go/umamisushi.is/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 4 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/umamisushi.is
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/umamisushi.is/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/umamisushi.is/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=umamisushi.is&force=1