The Direct Index
Report · Manchester hairdressers and beauty salons · scanned 2026-10-21

The Swedish Massage Shop

theswedishmassageshop.com is largely invisible to agents.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach The Swedish Massage Shop directly, with no marketplace in between. Checked 2026-10-21. Report a mistake

111 Mauldeth Rd, M14 6SR, Manchester · 07479 273777

Nearby, also direct

Places near The Swedish Massage Shop that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open The Swedish Massage Shop's website, so they go by what other sites say about it.

20%

13 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How The Swedish Massage Shop compares

Where it stands

1,401 of 1,569 in Manchester hairdressers and beauty salons

Top 89% of the sites scanned in this index. Just above: Sensual Sensations Tantra Massage Manchester F, Shampers Hairdressers F. Just below: Boothz Beauty Clinic F, Colgate-Palmolive F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain96%no
Publish the menu or price list as HTML10%yes
Let AI crawlers in (no block at the server or in robots.txt)98%no
Structured data with address, phone and hours12%no
Have an llms.txt47%no

The top 10% are the 162 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,087 sites55%25%20%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Glow 'n' Beauty110 mFno
Onyx Massage and Grooming750 mCno
Company Hair Studio875 mDno
The Burnage Barber Shop879 mCno
The Sunroom Didsbury885 mBno
snipz898 mCyes
Bonton Salon910 mFno
Greggs Plc1.0 kmCno
Taban Studio11.0 kmDno
Vacuum Cleaner Pro1.1 kmCno
Businesses like yours

Businesses like The Swedish Massage Shop in Manchester hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Manchester hairdressers and beauty salons1,56947%15%20%
Sites built with WordPress in Manchester hairdressers and beauty salons51455%18%20%

The best of the sites built with WordPress in Manchester hairdressers and beauty salons

MyAesthetics. A 95.4% · Dermanude Skin & Acne Clinic B 84.6% · Forever Beautiful Skincare, Aesthetics & Laser Clinic B 84.6% · KSL Clinic B 84.6% · Peter Regan Hair Studio B 84.6%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Appointments through an unrecognised third party), the score would be about 95.4%, which would be first of 1,569 in Manchester hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. Appointments through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

  4. Ordering through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Manchester hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • Price list of services is an HTML page Agents can read the items and prices.

Builder: wordpress · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Swedish Massage Shop",
  "url": "http://www.theswedishmassageshop.com",
  "telephone": "07479 273777",
  "address": "111 Mauldeth Rd, M14 6SR, Manchester",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.4350175,
    "longitude": -2.2130722
  }
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/theswedishmassageshop.com"><img src="https://directindex.org/badge/theswedishmassageshop.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for The Swedish Massage Shop

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/theswedishmassageshop.com, through the MCP tool direct_record and in the city feed /city/manchester-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menutheswedishmassageshop.com/treatment-menu/ html_pagefrom the scan
Hoursnone on record
Phone07479 273777

Stable links that count: /go/theswedishmassageshop.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno