The Direct Index
Report · Melbourne cafes and bars · scanned 2026-10-18

Merchants Guild

themerchantsguild.com is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach Merchants Guild directly, with no marketplace in between. Checked 2026-10-18. Report a mistake

Centre Road 680 · 03 9579 0734

Owners

The website's grade

An AI assistant can open Merchants Guild's website. It can read what Merchants Guild offers. To book or order, it is sent to Uber Eats, a marketplace.

55.4%

36 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Merchants Guild compares

Where it stands

1,529 of 3,067 in Melbourne cafes and bars

Top 50% of the sites scanned in this index. Just above: Melbourne Coffee Machines C, Mercat Cross Hotel C. Just below: Milkwood C, Mitre Tavern C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain99%no
Publish the menu or price list as HTML91%yes
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours28%no
Have an llms.txt25%no

The top 10% are the 311 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 68,857 sites58%30%55.4%
Sites using Uber Eats 1,135 sites62%33%55.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Classico Caffe Circi78 mFno
Boosa103 mFno
Boundary Hotel166 mAyes
Junto Cafe762 mFno
Double Pour960 mAyes
Tucker Road Coffee Merchants1.0 kmFno
Bentleigh RSL1.3 kmCno
Saul's Sandwiches sandwich1.5 kmFno
Black Salt Cafe1.5 kmFno
McKinnon Hotel1.6 kmFno
Businesses like yours

Businesses like Merchants Guild in Melbourne cafes and bars

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Melbourne cafes and bars3,06754%31%55.4%
Sites built with WordPress in Melbourne cafes and bars91360%35%55.4%
Sites using Uber Eats in Melbourne cafes and bars3763%41%55.4%
Sites built with WordPress and using Uber Eats in Melbourne cafes and bars2066%45%55.4%

The best of the sites built with WordPress and using Uber Eats in Melbourne cafes and bars

Cyan Bar & Lounge A 86.2% · Willim Mckinnon A 85.7% · CHEFS HAND B 84.6% · Saint Lloyd B 81.1% · Willis & Anderson B 78.5%

After the top fixes

With the two fixes above (No structured data for the business; Ordering only through ubereats), the score would be about 95.4%. That would be 40th of 3,067 in Melbourne cafes and bars, up from 1529th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Ordering only through ubereats +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Melbourne cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · contact page /about-us/: nothing new; menu page /menu/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Merchants Guild",
  "url": "http://www.themerchantsguild.com/",
  "telephone": "03 9579 0734",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Centre Road 680"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.9210653,
    "longitude": 145.0567976
  },
  "hasMenu": "https://themerchantsguild.com/menu/"
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Merchants Guild

> cafe or coffee shop in Centre Road 680, Melbourne cafes and bars. Phone 03 9579 0734.

## Book or order directly

- Menu: https://themerchantsguild.com/menu/

## About

- Website: http://www.themerchantsguild.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/themerchantsguild.com"><img src="https://directindex.org/badge/themerchantsguild.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Merchants Guild

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/themerchantsguild.com, through the MCP tool direct_record and in the city feed /city/melbourne-cafes-bars/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuthemerchantsguild.com/menu/ html_pagefrom the scan
Hoursnone on record
Phone03 9579 0734

Stable links that count: /go/themerchantsguild.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Uber Eats, read 2026-10-15
Through partners

Uber's US terms of use (12 October 2026) bar scripts that burden the services and any use to build software or train AI; its Claude and ChatGPT integrations only browse menus, with checkout in the Uber Eats app. Source. About Uber Eats · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno