The Direct Index
Report · London hairdressers and beauty salons · scanned 2026-10-21

Smoddy Sharp of London

smoddysharp.com is hard for agents to use.

Listed by Overture Maps.

OrderCallWebsite

Ways to reach Smoddy Sharp of London directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

33 Dartmouth Rd, SE23 3HN, London · +447468950910

Prices: 5 prices on the site, the middle one £230

Nearby, also direct

Places near Smoddy Sharp of London that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Smoddy Sharp of London's website, so they go by what other sites say about it.

46.2%

30 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one £230.

In London, the middle price of comparable sites that show prices is £47.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Smoddy Sharp of London compares

Where it stands

3,747 of 6,060 in London hairdressers and beauty salons

Top 62% of the sites scanned in this index. Just above: Silk Touch Beauty D, Sixty8 D. Just below: St John Clinic D, Stackwave D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML11%no
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours22%no
Have an llms.txt58%no

The top 10% are the 613 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with GoDaddy Website Builder 3,331 sites36%9%46.2%
Sites using Fresha 1,168 sites49%3%46.2%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Rudina Doci Hair62 mByes
Niketa Hair Lounge144 mCyes
Refined Touch215 mFno
Acquaviva Beauty259 mFyes
Angels305 mCyes
Pamper Nail Bar578 mDyes
The MindBody Therapy Centre724 mFyes
JH Skincare Clinic829 mCyes
Whistles Laser Clinic985 mCyes
LoveLe Nails and Beauty1.0 kmDno
Businesses like yours

Businesses like Smoddy Sharp of London in London hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London hairdressers and beauty salons6,06051%26%46.2%
Sites built with GoDaddy Website Builder in London hairdressers and beauty salons14929%1%46.2%
Sites using Fresha in London hairdressers and beauty salons10050%4%46.2%
Sites built with GoDaddy Website Builder and using Fresha in London hairdressers and beauty salons728%0%46.2%

The best of the sites built with GoDaddy Website Builder and using Fresha in London hairdressers and beauty salons

Droplet of Style D 44.6% · IVOVENTURI medispa D 44.6% · Pretty Woman Beauty Salon D 44.6% · Studio 11 F 6.2% · Twentuno Salon F 6.2%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Price list of services is on another site; Structured data is incomplete), the score would be about 95.4%, which would be first of 6,060 in London hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (http_429). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. Price list of services is on another site +5 points

    The link goes to fresha.com, so that site gets the credit and the visits. How to fix it

  3. Structured data is incomplete +2 points

    Missing: telephone. How to fix it

  4. Appointments only through fresha no points, but worth doing

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • Structured data found (LocalBusiness) address, opening hours
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: godaddy · A plain fetch got http_429; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on godaddy.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Smoddy Sharp of London",
  "url": "http://www.smoddysharp.co.uk/",
  "telephone": "+447468950910",
  "address": "33 Dartmouth Rd, SE23 3HN, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.43802119,
    "longitude": -0.05432733
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://smoddysharp.com/m/orders",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/smoddysharp.com"><img src="https://directindex.org/badge/smoddysharp.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Smoddy Sharp of London

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/smoddysharp.com, through the MCP tool direct_record and in the city feed /city/london-salons/direct.json.

PathLinkStatus
Booknone on record
Ordersmoddysharp.com/m/orders own sitefound by the scan of 2026-10-21, not yet tested
Menuwww.fresha.com/a/smoddy-sharp-london-33-dartmouth-road-daxa8 externalfrom the scan
Hoursnone on record
Phone+447468950910

Stable links that count: /go/smoddysharp.com/order, /go/smoddysharp.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got http_429); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes