# Smoddy Sharp of London: Agent-Direct Score D (46.2%)

Site: http://www.smoddysharp.co.uk/
Report: https://directindex.org/r/smoddysharp.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Smoddy Sharp of London is hard for agents to use.
AI assistants can't open Smoddy Sharp of London's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://smoddysharp.com/m/orders (on the business's own site)
- Phone: +447468950910
- Address: 33 Dartmouth Rd, SE23 3HN, London
- Prices: 5 prices on the site, the middle one £230

## Nearby, also direct
Places near Smoddy Sharp of London that take a booking or an order on their own website, with no marketplace in between.
- Rudina Doci Hair (60 m): https://directindex.org/r/rudinadoci.com
- Niketa Hair Lounge (140 m): https://directindex.org/r/niketahairlounge.co.uk
- Acquaviva Beauty (260 m): https://directindex.org/r/acquavivabeauty.com
- Angels (310 m): https://directindex.org/r/angelsliverpool.co.uk
- Pamper Nail Bar (580 m): https://directindex.org/r/pampernailbar.co.uk

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_429). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Price list of services is on another site.** (+5 points) The link goes to fresha.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through fresha.** (no points, but worth doing) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## What the site tells visitors (Measured, not scored)
- **5 prices on the landing page, the middle one £230.** In London, the middle price of comparable sites that show prices is £47.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Smoddy Sharp of London",
  "url": "http://www.smoddysharp.co.uk/",
  "telephone": "+447468950910",
  "address": "33 Dartmouth Rd, SE23 3HN, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.43802119,
    "longitude": -0.05432733
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://smoddysharp.com/m/orders",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, opening hours
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
3741 of 6059 in London hairdressers and beauty salons. Top 62% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 58% | no |

Nearest places in the index: Rudina Doci Hair (B, 62 m, https://directindex.org/r/rudinadoci.com); Niketa Hair Lounge (C, 144 m, https://directindex.org/r/niketahairlounge.co.uk); Refined Touch (F, 215 m, https://directindex.org/r/therefinedtouch.co.uk); Acquaviva Beauty (F, 259 m, https://directindex.org/r/acquavivabeauty.com); Angels (C, 305 m, https://directindex.org/r/angelsliverpool.co.uk); Pamper Nail Bar (D, 578 m, https://directindex.org/r/pampernailbar.co.uk); The MindBody Therapy Centre (F, 724 m, https://directindex.org/r/therapy4life.net); JH Skincare Clinic (C, 829 m, https://directindex.org/r/jhskincareclinic.co.uk); Whistles Laser Clinic (C, 985 m, https://directindex.org/r/whistleshair.co.uk); LoveLe Nails and Beauty (D, 1042 m, https://directindex.org/r/lovele.me).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with GoDaddy Website Builder 36% (9% A or B, 3331 sites); Sites using Fresha 49% (3% A or B, 1168 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/smoddysharp.com/agent-view

## Businesses like Smoddy Sharp of London in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6059 | 51% | 26% | 46.2% |
| Sites built with GoDaddy Website Builder in London hairdressers and beauty salons | 149 | 29% | 1% | 46.2% |
| Sites using Fresha in London hairdressers and beauty salons | 223 | 51% | 3% | 46.2% |
| Sites built with GoDaddy Website Builder and using Fresha in London hairdressers and beauty salons | 7 | 28% | 0% | 46.2% |

The best of the sites built with GoDaddy Website Builder and using Fresha in London hairdressers and beauty salons: Droplet of Style (D 44.6%, https://directindex.org/r/dropletofstyle.com); IVOVENTURI medispa (D 44.6%, https://directindex.org/r/ivoventuri.com); Pretty Woman Beauty Salon (D 44.6%, https://directindex.org/r/theprettywomanbeautysalon.com); Studio 11 (F 6.2%, https://directindex.org/r/studio11hbw.co.uk); Twentuno Salon (F 6.2%, https://directindex.org/r/twentunosalon.co.uk).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Price list of services is on another site; Structured data is incomplete), the score would be about 95.4%, which would be first of 6,059 in London hairdressers and beauty salons.

## The direct record
What agents get for Smoddy Sharp of London, as JSON: https://directindex.org/api/direct/smoddysharp.com
- Book: none on record
- Order: https://smoddysharp.com/m/orders (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://www.fresha.com/a/smoddy-sharp-london-33-dartmouth-road-daxa8v8c/booking?menu=true (external; from the scan)
- Hours: none on record
- Phone: +447468950910
- Stable links that count: https://directindex.org/go/smoddysharp.com/order, https://directindex.org/go/smoddysharp.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_429); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 15 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/smoddysharp.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/smoddysharp.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=smoddysharp.com&force=1