Smack Lobster Roll

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

What to fix first

1. The site turns every visitor without a browser away, AI agents included +23 points

   A plain fetch was refused (challenge:challenge-platform); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it

2. No structured data for the business +15 points

   Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

3. Ordering only through deliveroo +12 points

   Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

4. Menu or price list lives on another site +5 points

   The link points to deliveroo.co.uk, so the credit and the traffic go there. How to fix it

5. Almost no text without JavaScript no points, still worth doing

   Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. How to fix it

Send the fixes to your web person

No one is listed yet to fix this in London. List your agency or yourself: free, reviewed by hand.

Already right

• robots.txt lets AI crawlers in There is no robots.txt, which allows everything.

Builder: unknown · Front: cloudflare · A plain fetch got challenge:challenge-platform; a real browser got the page, so the scan continues on the rendered page.

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on your builder is in the guides.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Smack Lobster Roll",
  "url": "https://smacklobster.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Dean Street 58",
    "postalCode": "W1D 6AL",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5126997,
    "longitude": -0.1320194
  },
  "openingHours": "Mo 12:00-20:00; Tu-Th 12:00-22:00; Fr-Sa 11:30-22:00; Su 11:30-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "12:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:30",
      "closes": "20:00"
    }
  ],
  "hasMenu": "https://deliveroo.co.uk/menu/london/soho/smack"
}
</script>