# Smack Lobster Roll: Agent-Direct Score F (7.7%)

Site: https://smacklobster.com/
Report: https://directindex.org/r/smacklobster.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Smack Lobster Roll is largely invisible to agents.
AI assistants cannot open the website of Smack Lobster Roll, so they rely on what other sites say about it.

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+23 points) A plain fetch was refused (challenge:challenge-platform); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering only through deliveroo.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Menu or price list lives on another site.** (+5 points) The link points to deliveroo.co.uk, so the credit and the traffic go there. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (no points, still worth doing) Crawlers that do not run scripts see an empty page. Render the menu, hours and address as plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Smack Lobster Roll",
  "url": "https://smacklobster.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Dean Street 58",
    "postalCode": "W1D 6AL",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5126997,
    "longitude": -0.1320194
  },
  "openingHours": "Mo 12:00-20:00; Tu-Th 12:00-22:00; Fr-Sa 11:30-22:00; Su 11:30-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "12:00",
      "closes": "20:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Friday",
        "Saturday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "11:30",
      "closes": "20:00"
    }
  ],
  "hasMenu": "https://deliveroo.co.uk/menu/london/soho/smack"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; Almost no text without JavaScript; No structured data for the business; Menu lived on another site; Ordering only through a marketplace

## Where it stands
2626 of 2929 in London. Top 90% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 88% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 91% | no |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 26% | no |

Nearest places in the index: Maoz (D, 15 m, https://directindex.org/r/maozuk.com); ROBATA (F, 27 m, https://directindex.org/r/robata.co.uk); Balans Soho Society (B, 39 m, https://directindex.org/r/balans.co.uk); Wingmans (C, 48 m, https://directindex.org/r/wingmans.co.uk); Poppie's Fish and Chips (B, 50 m, https://directindex.org/r/poppiesfishandchips.co.uk); Catalan (C, 50 m, https://directindex.org/r/ramblalondon.com); All'Antico Vinaio (C, 58 m, https://directindex.org/r/allanticovinaio.com); Q Beef Noodles (D, 60 m, https://directindex.org/r/qbeefnoodles.co.uk); Cây Tre (B, 61 m, https://directindex.org/r/caytrerestaurant.co.uk); Maharaja - SoHo (A, 66 m, https://directindex.org/r/saffronsoho.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using Deliveroo 64% (41% A or B, 412 sites); This site 7.7%.

See what an AI agent reads on this site: https://directindex.org/r/smacklobster.com/agent-view

## Businesses like Smack Lobster Roll in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 2929 | 58% | 42% | 7.7% |
| Sites using Deliveroo in London | 103 | 66% | 43% | 7.7% |

The best of the sites using Deliveroo in London: Bali Satay House (A 100%, https://directindex.org/r/balisatayhouse.co.uk); Dnister Restaurant (A 100%, https://directindex.org/r/dnister.co.uk); Grilandia (A 100%, https://directindex.org/r/grilandia.com); Margaux (A 100%, https://directindex.org/r/barmargaux.co.uk); Fresh Fry Fish & Chips (A 95.4%, https://directindex.org/r/freshfrybarnet.co.uk).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; Ordering only through deliveroo) the score would be about 84.6%: 442nd of 2,929 in London, up from 2626th.

## The direct record
What agents get for Smack Lobster Roll, as JSON: https://directindex.org/api/direct/smacklobster.com
- Book: none on record
- Order: none on record
- Menu: https://deliveroo.co.uk/menu/london/soho/smack (external; from the scan)
- Hours: Mo 12:00-20:00; Tu-Th 12:00-22:00; Fr-Sa 11:30-22:00; Su 11:30-20:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/smacklobster.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Deliveroo: Not stated. Deliveroo's terms of service (6 October 2026) and terms of use say nothing about bots or automated ordering; they bar access without authority and interference with the service; no agent programme was found. Read 2026-10-15: https://deliveroo.co.uk/legal

Only a real browser got this page (a plain fetch got challenge:challenge-platform); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 2 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/smacklobster.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/smacklobster.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=smacklobster.com&force=1