The Direct Index
Report · Florence · scanned 2026-10-21

Movida

pizzeriamovida.it is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

BookMenuCallWebsite

Ways to reach Movida directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

Via Francesco Baracca 50127 Firenze · +39 055 422 1333

Questa pagina in italiano

Nearby, also direct

Places near Movida that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Movida's website, so they go by what other sites say about it.

29.2%

19 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is. In Florence, 34% of comparable sites declare one.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Florence and named 64 places. Movida wasn't one of them. See who was named →

Where it stands

How Movida compares

Where it stands

731 of 854 in Florence

Top 86% of the sites scanned in this index. Just above: Yellow Bar F, Zoe F. Just below: Antica porchetteria Granieri 1916 F, Italian Opera Florence F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain98%yes
Publish the menu or price list as HTML91%no
Let AI crawlers in (no block at the server or in robots.txt)97%no
Structured data with address, phone and hours36%no
Have an llms.txt29%no

The top 10% are the 87 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Duda 2,300 sites43%10%29.2%
Sites using Just Eat 1,968 sites52%10%29.2%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Antica Trattoria dell’Oca local, pizza455 mFno
Dispensa verace italian, italian_pizza, pasta, pizza, regional937 mFno
Pinseria di Quartiere pizza1.3 kmCno
Pizzeria Da I' Papero pizza1.3 kmByes
Pizzeria Biancaneve 2 pizza1.4 kmFno
Coconovo pizzeria pizza1.4 kmCyes
Firenze Nova pizza1.4 kmCno
Coccipizza pizza1.5 kmFno
Pic-park pizza1.5 kmAyes
Pizzeria I Templari pizza1.5 kmDno
Businesses like yours

Businesses like Movida in Florence

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Florence85452%28%29.2%
Sites built with Duda in Florence1627%0%29.2%
Sites using Just Eat in Florence843%0%29.2%
Sites built with Duda and using Just Eat in Florence232%0%29.2%

The best of the sites using Just Eat in Florence

Sapori Toscani Street Food D 53.8% · I Piatti D'oro D 46.2% · Jasmine D 46.2% · Long Feng D 46.2% · Pizza in Piazza D 46.2%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; Menu or price list is a PDF), the score would be about 95.4%. That would be 14th of 854 in Florence, up from 731st.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. Menu or price list is a PDF +3 points

    Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it

  4. Ordering only through justeat no points, but worth doing

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Florence. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • Booking on your own site Agents can book without going through a marketplace.

Builder: duda · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on duda.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Movida",
  "url": "http://www.pizzeriamovida.it/",
  "telephone": "+39 055 422 1333",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Francesco Baracca",
    "postalCode": "50127",
    "addressLocality": "Firenze"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 43.7920035,
    "longitude": 11.2172494
  },
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://www.pizzeriamovida.it/Contatti",
  "hasMenu": "https://irp.cdn-website.com/2a69e45a/files/uploaded/1000007131.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.pizzeriamovida.it/Contatti",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/pizzeriamovida.it"><img src="https://directindex.org/badge/pizzeriamovida.it.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Movida

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/pizzeriamovida.it, through the MCP tool direct_record and in the city feed /city/florence/direct.json.

PathLinkStatus
Bookwww.pizzeriamovida.it/Contatti own sitefound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menuirp.cdn-website.com/2a69e45a/files/uploaded/1000007131.pdf pdffrom the scan
Hoursnone on record
Phone+39 055 422 1333

Stable links that count: /go/pizzeriamovida.it/book, /go/pizzeriamovida.it/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno