The Direct Index
Report · Milan · scanned 2026-10-21

Peck

peck.it is largely invisible to agents.

Listed by Overture Maps.

OrderCallWebsite

Ways to reach Peck directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

Piazza Tre Torri, 20145, Milano · 02 3664 2660

Languages: Italian, English · WhatsApp: a link on the site

Questa pagina in italiano

Nearby, also direct

Places near Peck that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Peck's website, so they go by what other sites say about it.

24.6%

16 of 65 points available

–

agent-readiness level

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Milan and named 65 places. Peck wasn't one of them. See who was named →

Where it stands

How Peck compares

Where it stands

2,087 of 2,361 in Milan

Top 88% of the sites scanned in this index. Just above: Pasta Fresca da Giovanni F, So Lunch Ltd. F. Just below: Rosmarino F, Al Cuoco di Bordo F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain98%yes
Publish the menu or price list as HTML93%no
Let AI crawlers in (no block at the server or in robots.txt)95%no
Structured data with address, phone and hours27%no
Have an llms.txt27%no

The top 10% are the 239 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 145,483 sites57%28%24.6%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Mediterranea Real Healthy Food italian32 mByes
Casa Bi Restaurant italian82 mByes
DAV italian, pizza, regional86 mFno
Red Bistrot Libreria italian, coffee_shop120 mByes
Meatball Family - CityLife italian182 mByes
GUD Milano CityLife italian364 mDno
Centro Italiano Antifumo italian549 mFno
Donati italian573 mAyes
Scuola Italiana Del Cammino italian738 mByes
Locanda Sempione italian771 mDno
Businesses like yours

Businesses like Peck in Milan

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Milan2,36152%27%24.6%
Sites built with WordPress in Milan1,13562%36%24.6%

The best of the sites built with WordPress in Milan

Al Mercante A 100% · Sebastian Cafè Milano A 100% · Terra d'Otranto Moscara A 100% · Waby Ristorante A 100% · Ambita Pizzeria con Cucina A 96.3%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 28th of 2,361 in Milan, up from 2087th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  3. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  4. The phone number on the site doesn't match the open map data

    The site shows +39028023161, but OpenStreetMap or Overture Maps lists 02 3664 2660. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Milan. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: wordpress · A plain fetch got http_403; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Peck",
  "url": "https://www.peck.it",
  "telephone": "02 3664 2660",
  "address": "Piazza Tre Torri, 20145, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.478233,
    "longitude": 9.156913
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://peck.it/natale-peck-2026/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/peck.it"><img src="https://directindex.org/badge/peck.it.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Peck

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/peck.it, through the MCP tool direct_record and in the city feed /city/milan/direct.json.

PathLinkStatus
Booknone on record
Orderpeck.it/natale-peck-2026/ own sitefound by the scan of 2026-10-21, not yet tested
Menunone on record
Hoursnone on record
Phone02 3664 2660

Stable links that count: /go/peck.it/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno