# Peck: Agent-Direct Score F (24.6%)

Site: https://www.peck.it
Report: https://directindex.org/r/peck.it
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Peck is largely invisible to agents.
AI assistants can't open Peck's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://peck.it/natale-peck-2026/ (on the business's own site)
- Phone: 02 3664 2660
- Address: Piazza Tre Torri, 20145, Milano
- Languages: Italian, English
- WhatsApp: a link on the site

## Nearby, also direct
Places near Peck that take a booking or an order on their own website, with no marketplace in between.
- Mediterranea Real Healthy Food (30 m): https://directindex.org/r/mediterraneabistrot.it
- Casa Bi Restaurant (80 m): https://directindex.org/r/casabirestaurant.com
- Red Bistrot Libreria (120 m): https://directindex.org/r/lafeltrinelli.it
- Meatball Family - CityLife (180 m): https://directindex.org/r/themeatballfamily.com
- Donati (570 m): https://directindex.org/r/ristorantedonati.it

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (http_403). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +39028023161, but OpenStreetMap or Overture Maps lists 02 3664 2660. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Peck",
  "url": "https://www.peck.it",
  "telephone": "02 3664 2660",
  "address": "Piazza Tre Torri, 20145, Milano",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 45.478233,
    "longitude": 9.156913
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://peck.it/natale-peck-2026/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
2087 of 2361 in Milan. Top 88% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 93% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 27% | no |
| Have an llms.txt | 27% | no |

Nearest places with a similar menu: Mediterranea Real Healthy Food (B, 32 m, https://directindex.org/r/mediterraneabistrot.it); Casa Bi Restaurant (B, 82 m, https://directindex.org/r/casabirestaurant.com); DAV (F, 86 m, https://directindex.org/r/davmilano.com); Red Bistrot Libreria (B, 120 m, https://directindex.org/r/lafeltrinelli.it); Meatball Family - CityLife (B, 182 m, https://directindex.org/r/themeatballfamily.com); GUD Milano CityLife (D, 364 m, https://directindex.org/r/gudmilano.com); Centro Italiano Antifumo (F, 549 m, https://directindex.org/r/nonfumopiu.it); Donati (A, 573 m, https://directindex.org/r/ristorantedonati.it); Scuola Italiana Del Cammino (B, 738 m, https://directindex.org/r/scuolaitalianadelcammino.it); Locanda Sempione (D, 771 m, https://directindex.org/r/locandasempione.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about Milan and named 65 places. Peck wasn't one of them. See who was named: https://directindex.org/city/milan/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 24.6%.

See what an AI agent reads on this site: https://directindex.org/r/peck.it/agent-view

## Businesses like Peck in Milan

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Milan | 2361 | 52% | 27% | 24.6% |
| Sites built with WordPress in Milan | 1136 | 62% | 36% | 24.6% |

The best of the sites built with WordPress in Milan: Al Mercante (A 100%, https://directindex.org/r/ristorantealmercante.it); Sebastian Cafè Milano (A 100%, https://directindex.org/r/sebastiancafemilano.com); Terra d'Otranto Moscara (A 100%, https://directindex.org/r/charliebrownmilano.it); Waby Ristorante (A 100%, https://directindex.org/r/wabyristorante.com); Ambita Pizzeria con Cucina (A 96.3%, https://directindex.org/r/ambitamilano.it).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business; No menu or price list found), the score would be about 95.4%. That would be 28th of 2,361 in Milan, up from 2087th.

## The direct record
What agents get for Peck, as JSON: https://directindex.org/api/direct/peck.it
- Book: none on record
- Order: https://peck.it/natale-peck-2026/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 02 3664 2660
- Stable links that count: https://directindex.org/go/peck.it/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/peck.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/peck.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=peck.it&force=1