Mercury Pizza
mercurypizza.com is partly visible to agents.
Listed by Overture Maps.
Ways to reach Mercury Pizza directly, with no marketplace in between. Checked 2026-10-23. Report a mistake
2107 Kinney Ave, 78704, Austin · (512) 449-4992
Prices: 18 prices on the site, the middle one $8.88
Places near Mercury Pizza that take a booking or an order on their own website, with no marketplace in between.
- Pizzeria Sportiva730 m · pizza
- Blue Dog Pizza1.3 km · pizza
- Giovannis Pizza Stand1.3 km · pizza
- Dovetail Pizza and Bar1.3 km · pizza
- Jet's Pizza1.4 km · pizza
The website's grade
An AI assistant can open Mercury Pizza's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through domainmarket.com.
40 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
In Austin, the middle price of comparable sites that show prices is $10.63.
Every city compared →What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Austin and named 64 places. Mercury Pizza wasn't one of them. See who was named →
How Mercury Pizza compares
801 of 1,630 in Austin
Top 49% of the sites scanned in this index. Just above: Loudmouth Pizza C, Mars Restaurant & Bar C. Just below: Merry Monarch Creamery C, Pizza Roma C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 92% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | yes |
| Structured data with address, phone and hours | 61% | no |
| Have an llms.txt | 33% | no |
The top 10% are the 166 highest-scoring reachable sites in the index at the last update.
Nearest places with a similar menu
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Pizzeria Sportiva pizza | 726 m | C | yes |
| Blue Dog Pizza pizza | 1.3 km | B | yes |
| Giovannis Pizza Stand pizza | 1.3 km | A | yes |
| Dovetail Pizza and Bar pizza | 1.3 km | B | yes |
| Jet's Pizza pizza | 1.4 km | A | yes |
| Toss Pizzeria & Pub pizza | 1.5 km | B | yes |
| Home Slice Pizza pizza | 2.0 km | B | yes |
| Hunt Dining Hall pizza, grill, salad, sandwich | 2.8 km | F | no |
| Lucky's Puccias pizza | 2.9 km | F | no |
| Favorite Pizza pizza | 3.0 km | C | yes |
Businesses like Mercury Pizza in Austin
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Austin | 1,630 | 53% | 37% | 61.5% |
The best of the businesses of the same kind in Austin
Austin's Very Own Saltt A 100% · Azul Tequila A 100% · Barstool Bites A 100% · Bellissima Italian Mediterranean Restaurant A 100% · Capitol Burger A 100%
After the top fixes
With the three fixes above (Ordering through an unrecognised third party; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 42nd of 1,630 in Austin, up from 801st.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- Ordering through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- No menu or price list found +7 points
Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it
- Structured data is incomplete +6 points
Missing: address, telephone, opening hours. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
- The phone number on the site doesn't match the open map data
The site shows +18886946735, but OpenStreetMap or Overture Maps lists (512) 449-4992. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.
Send the fixes to your web person
No one is listed yet to fix this in Austin. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Structured data found (Organization) no address, phone or hours in it
Builder: unknown
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Mercury Pizza",
"url": "http://www.mercurypizza.com",
"telephone": "(512) 449-4992",
"address": "2107 Kinney Ave, 78704, Austin",
"geo": {
"@type": "GeoCoordinates",
"latitude": 30.24858074092423,
"longitude": -97.77032383842966
}
}
</script>
llms.txt
Save as /llms.txt at the root of the site. Guide.
# Mercury Pizza > organization (pizza) in 2107 Kinney Ave, 78704, Austin, Austin. Phone (512) 449-4992. ## About - Website: http://www.mercurypizza.com - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Mercury Pizza
No direct path on record: the scan of 2026-10-23 found no booking or ordering link on mercurypizza.com or on a vendor's site. The same record is served as JSON at /api/direct/mercurypizza.com, through the MCP tool direct_record and in the city feed /city/austin/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | none on record | |
| Menu | none on record | |
| Hours | none on record | |
| Phone | (512) 449-4992 |
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | no how |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |