Masala
masala.gen.nz is partly visible to agents.
Listed by OpenStreetMap · Overture Maps.
Ways to reach Masala directly, with no marketplace in between. Checked 2026-11-14. Report a mistake
Hours, from OpenStreetMap · Overture Maps: Mon–Thu 11:15–14:30, 17:00–21:30 · Fri 11:15–14:30, 17:00–22:30 · Sat 16:30–22:30 · Sun 16:30–21:00
Allen Street 12 Wellington · +64 4 385 2012
Its menu mentions: vegan options, vegetarian dishes, allergens, a lunch or set menu
Prices: 4 prices on the site, the middle one NZ$35.00
Places near Masala that take a booking or an order on their own website, with no marketplace in between.
- Little India70 m · indian
- Indian Alley Wakefield Restaurant and Bar120 m · indian
- Little India520 m · indian
- Chaat Street by Vaibhav Vishen690 m · indian
- Higher Taste Hare Krishna1.4 km · indian
The website's grade
An AI assistant can open Masala's website. It can read what Masala offers. It finds a way to book or order directly, through easyeats.kiwi.
39 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
Named by ChatGPT for "Somewhere good that's actually open on Monday evening, book a table" in Wellington, November 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Wellington and a link to each one's own site. This business was named in one answer, by 1 of the 3 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| Somewhere good that's actually open on Monday evening, book a table. | ChatGPT with a link to this site | 2026-11-13 |
Every place named in Wellington, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/masala.gen.nz"><img src="https://directindex.org/badge/named/masala.gen.nz.svg" alt="Named by 1 of 3 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“Somewhere good that's actually open on Monday evening, book a table.” (ChatGPT, with a link to this site)
How Masala compares
179 of 285 in Wellington
Top 63% of the sites scanned in this index. Just above: Crave Kitchen C, Dirty Burger C. Just below: St Pierre's Sushi C, Taste of India C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 47% | no |
| Have an llms.txt | 30% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 270,003 sites | 55% | 25% | 60% |
Nearest places with a similar menu
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Little India indian | 72 m | D | yes |
| Indian Alley Wakefield Restaurant and Bar indian | 120 m | C | yes |
| Taste of India indian | 216 m | C | no |
| Flavours of Rajasthan indian | 326 m | D | no |
| Spice Paradise indian | 467 m | B | no |
| Little India indian | 517 m | B | yes |
| Chaat Street by Vaibhav Vishen indian | 685 m | F | yes |
| Mughlai Mer-curries indian | 896 m | C | no |
| Higher Taste Hare Krishna indian | 1.4 km | A | yes |
| Curry Garden indian | 1.9 km | F | no |
Businesses like Masala in Wellington
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Wellington | 285 | 64% | 49% | 60% |
| Sites built with WordPress in Wellington | 86 | 66% | 44% | 60% |
After the top fixes
With the three fixes above (No structured data for the business; Booking through an unrecognised third party; Ordering through an unrecognised third party), the score would be about 100%, which would be first of 285 in Wellington.
What to fix first
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- Booking through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- Ordering through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Wellington. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Menu or price list is an HTML page Agents can read the items and prices.
Builder: wordpress · contact page /contact-us/: nothing new; menu page /menu/: 284 prices · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details