The Direct Index
Report · Dallas · scanned 2026-10-23

Marshall's Bar-B-Q

marshallsbarbq.com is mostly ready for agents.

Listed by Overture Maps.

OrderMenuCallWebsite

Ways to reach Marshall's Bar-B-Q directly, with no marketplace in between. Checked 2026-10-23. Through toast acting for the business. Report a mistake

5211 Forest Ln Ste 105, 75244, Dallas · (972) 490-7574

Nearby, also direct

Places near Marshall's Bar-B-Q that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Marshall's Bar-B-Q's website. It can read what Marshall's Bar-B-Q offers. It finds a way to book or order directly, through Toast.

76.3%

49.6 of 65 points available

2/5

agent-readiness level, Bot-Aware

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Dallas and named 88 places. Marshall's Bar-B-Q wasn't one of them. See who was named →

Where it stands

How Marshall's Bar-B-Q compares

Where it stands

430 of 1,679 in Dallas

Top 26% of the sites scanned in this index. Just above: Wing Daddy's B, WnB Factory B. Just below: Al Biernat's B, Bad Chicken B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML95%yes
Let AI crawlers in (no block at the server or in robots.txt)95%no
Structured data with address, phone and hours69%yes
Have an llms.txt44%no

The top 10% are the 171 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites using Toast 3,305 sites72%57%76.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Street's Fine Chicken60 mBno
Mama's Pizza pizza90 mCyes
Jonathon's Forestwood american226 mFno
Rusty Taco mexican315 mByes
Village Burger Bar621 mAyes
Onesan Dim Sum & Sushi dim_sum632 mByes
Republic Texas Tavern638 mAyes
The Gem juice1.1 kmByes
Ku Sushi Japanese Cuisine japanese, sushi1.1 kmFno
Renny's Bar & Grill american1.2 kmByes
Businesses like yours

Businesses like Marshall's Bar-B-Q in Dallas

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Dallas1,67955%35%76.3%
Sites using Toast in Dallas14775%65%76.3%

The best of the sites using Toast in Dallas

Bit of Grub A 100% · Cyclone Anaya's Mexican Kitchen A 100% · Good Side Pizza Pub A 100% · Hurtado Barbecue Dallas A 100% · Miriam Cocina Latina A 100%

After the top fixes

With the two fixes above (The server turns AI crawlers away at the door; robots.txt blocks GPTBot, ClaudeBot, Google-Extended), the score would be about 92.3%. That would be 107th of 1,679 in Dallas, up from 430th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  2. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  4. The phone number on the site doesn't match the open map data

    The site shows +19723950023, but OpenStreetMap or Overture Maps lists (972) 490-7574. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Dallas. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Structured data found (Restaurant) address, phone, opening hours
  • Menu or price list is an HTML page Agents can read the items and prices.
  • Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
  • Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: unknown · contact page /contact-us.html: nothing new; menu page /menu.html: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

robots.txt

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Marshall's Bar-B-Q

> restaurant (barbecue) in 5211 Forest Ln Ste 105, 75244, Dallas, Dallas. Phone (972) 490-7574.

## Book or order directly

- Order: https://www.toasttab.com/marshall-s-bar-b-q-carrollton-1855-e-rosemeade/v3 (through toast acting for the business)
- Menu: https://www.marshallsbarbq.com/menu.html

## About

- Website: http://www.marshallsbarbq.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/marshallsbarbq.com"><img src="https://directindex.org/badge/marshallsbarbq.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Marshall's Bar-B-Q

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/marshallsbarbq.com, through the MCP tool direct_record and in the city feed /city/dallas/direct.json.

PathLinkStatus
Booknone on record
Orderwww.toasttab.com/marshall-s-bar-b-q-carrollton-1855-e-roseme vendor on own site: Toastfound by the scan of 2026-10-23, not yet tested
Menuwww.marshallsbarbq.com/menu.html html_pagefrom the scan
Hoursnone on record
Phone(972) 490-7574

Stable links that count: /go/marshallsbarbq.com/order, /go/marshallsbarbq.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Toast
yes
Vendor terms for agents
Toast, read 2026-10-15
Through partners

Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.

Agent readiness

Level 2 of 5, Bot-Aware

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtyes
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes