The Direct Index
Report · Chicago · scanned 2026-10-23

Marmalade

marmaladechicago.com is hard for agents to use.

Listed by Overture Maps.

MenuCallWebsite

Ways to reach Marmalade directly, with no marketplace in between. Checked 2026-10-23. Report a mistake

1969 W Montrose Ave, 60613, Chicago · (773) 883-9000

Nearby, also direct

Places near Marmalade that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Marmalade's website. What Marmalade offers is in a PDF or an image, and assistants read those badly. To book or order, it is sent to ezCater, a marketplace.

44.2%

28.7 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Chicago and named 31 places. Marmalade wasn't one of them. See who was named →

Where it stands

How Marmalade compares

Where it stands

2,299 of 3,640 in Chicago

Top 63% of the sites scanned in this index. Just above: Di Vita's Restaurant D, Komorebi Sushi D. Just below: Modern Grill D, 蛙! 烤鱼 Bbq Szechuan Cuisine D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML94%no
Let AI crawlers in (no block at the server or in robots.txt)94%no
Structured data with address, phone and hours58%no
Have an llms.txt29%no

The top 10% are the 370 highest-scoring reachable sites in the index at the last update.

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Tribu Caffe breakfast_and_brunch1.3 kmByes
Zia's Lago Vista breakfast_and_brunch1.4 kmFno
Victory's Banner Restaurant breakfast_and_brunch2.0 kmFno
Kitsch'n On Roscoe breakfast_and_brunch2.0 kmAyes
Alma at Hotel Zachary breakfast_and_brunch2.4 kmBno
Perfect Brunch Bros breakfast_and_brunch2.5 kmAyes
Pancake Cafe breakfast_and_brunch2.7 kmCyes
City Bear Cafe breakfast_and_brunch2.9 kmByes
Blue Food Company breakfast_and_brunch2.9 kmFno
Kanela Breakfast Club breakfast_and_brunch3.2 kmCyes
Businesses like yours

Businesses like Marmalade in Chicago

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Chicago3,64052%35%44.2%
Sites using ezCater in Chicago752%14%44.2%

The best of the sites using ezCater in Chicago

Honeydoe Catering B 75.4% · El México de Chicago C 66.2% · Yum Dum Truck C 66.2% · Dick's Last Resort D 53.8% · Bonci Pizzeria F 39.5%

After the top fixes

With the three fixes above (No structured data for the business; Ordering only through ezcater; The server turns AI crawlers away at the door), the score would be about 90.8%. That would be 260th of 3,640 in Chicago, up from 2299th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Ordering only through ezcater +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. The server turns AI crawlers away at the door +3.3 points

    Requests as GPTBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. Menu or price list is a PDF +3 points

    Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Chicago. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.

Builder: unknown

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Marmalade",
  "url": "http://www.marmaladechicago.com/",
  "telephone": "(773) 883-9000",
  "address": "1969 W Montrose Ave, 60613, Chicago",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.96138782451946,
    "longitude": -87.67884416161277
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Marmalade

> local business (breakfast and brunch) in 1969 W Montrose Ave, 60613, Chicago, Chicago. Phone (773) 883-9000.

## Book or order directly

- Menu: https://www.marmaladechicago.com/PDFs/menu_Marmalade.pdf

## About

- Website: http://www.marmaladechicago.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/marmaladechicago.com"><img src="https://directindex.org/badge/marmaladechicago.com.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Marmalade

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/marmaladechicago.com, through the MCP tool direct_record and in the city feed /city/chicago/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuwww.marmaladechicago.com/PDFs/menu_Marmalade.pdf pdffrom the scan
Hoursnone on record
Phone(773) 883-9000

Stable links that count: /go/marmaladechicago.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
ezCater, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About ezCater · all vendors.

Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsyes
WebMCP tools on the pageno how
JSON-LD for the businessno