The Direct Index
Report · Rome · scanned 2026-10-15

Pizzeria Margarì

margari.it is largely invisible to agents.

AI assistants cannot open the website of Pizzeria Margarì, so they rely on what other sites say about it.

Listed by OpenStreetMap · Overture Maps.

Questa pagina in italiano

Menu: www.margari.it/menu/

See what an AI agent reads on this site →

16.9%

11 of 65 points available

–

agent-readiness level

3

things to fix

Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.

Since the scan of 2026-10-14: fixed The site could not be read at all. new The site turned every visitor without a browser away; No structured data for the business; Ordering only through a marketplace.

Assistants

What assistants answer

Each assistant is asked three questions about this business: the official website, where to book, where to order. The cell says where the answer sent people.

Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Where it stands

How Pizzeria Margarì compares

Where it stands

609 of 688 in Rome

Top 89% of the sites scanned in this index. Just above: Voi F, Da Bucatino F. Just below: Il Fellini F, Il Gabriello F.

What the top tenth of the index doesTop 10%This site
Take bookings or orders on their own domain94%no
Publish the menu or price list as HTML94%yes
Let AI crawlers in (no edge block, no robots.txt block)77%no
Structured data with address, phone and hours35%no
Have an llms.txt22%no

The top tenth is the 69 best-scoring reachable sites of the index at the last refresh.

Against its peers

Average scoreA or BThis site
Sites built with WordPress 36,926 sites58%29%16.9%
Sites using Just Eat 883 sites54%11%16.9%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Dar Ciriola sandwich215 mDno
Bordo pizza361 mCno
Mr. Manzo pizza, steak_house, regional, grill381 mFno
Sottosopra pizza432 mDyes
La Santeria fish462 mFno
Necci dal 1924 regional544 mCno
Va.Do al Pigneto563 mCyes
Rosti italian, burger564 mBno
Macina Pizzeria pizza667 mByes
Al re dei cuochi sushi, chinese702 mDno
Businesses like yours

Businesses like Pizzeria Margarì in Rome

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Rome68851%26%16.9%
Sites built with WordPress in Rome37961%35%16.9%
Sites using Just Eat in Rome1256%25%16.9%
Sites built with WordPress and using Just Eat in Rome756%14%16.9%

The best of the sites built with WordPress and using Just Eat in Rome

Crazy Pizza B 73.8% · Specialità di Hong Kong C 67.7% · Luppolo Station C 66.2% · Bordo C 63.1% · Zizzi Pizza C 55.4%

The climb

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; Ordering only through justeat) the score would be about 95.4%: 8th of 688 in Rome, up from 609th.

Peers are the businesses of the same index with a reachable site, latest scan of each; the rank uses the index's current ranking.

Findings

What to fix first

  1. The site turns every visitor without a browser away, AI agents included +25 points

    A plain fetch was refused (TimeoutError: The operation was aborted due to timeout); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. How to fix it

  2. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. How to fix it

  3. Ordering only through justeat +12 points

    Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. How to fix it About this vendor

Send the fixes to your web person

One email, the fixes and the link; nothing stored.

No one is listed yet to fix this in Rome. List your agency or yourself: free, reviewed by hand.

Already right

Builder: wordpress · Front: unknown · A plain fetch got TimeoutError: The operation was aborted due to timeout; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled from the business's own record and this scan. Check every line before it goes live; where it goes on wordpress is in the guides.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizzeria Margarì",
  "url": "https://www.margari.it/",
  "telephone": "+39 06 2170 0650",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Vincenzo Coronelli 30",
    "postalCode": "00176"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8850624,
    "longitude": 12.5338385
  },
  "openingHours": "Mo-Su 19:30-23:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "19:30",
      "closes": "23:30"
    }
  ],
  "hasMenu": "https://www.margari.it/menu/"
}
</script>
Owners

Own this business?

Fixed something, or think a check is wrong? Rescans are free. Claiming takes one email to confirm; after that the three assistants are asked about the business right away, the site is rescanned weekly, and you get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant and the places nearby; 5 EUR once. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well embed the badge; it links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/margari.it"><img src="https://directindex.org/badge/margari.it.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record an agent is served for this business, the rails it could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Pizzeria Margarì

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/margari.it, through the MCP tool direct_record and in the city feed /city/rome/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuwww.margari.it/menu/ html_pagefrom the scan
HoursMo-Su 19:30-23:30 (closed now)from OpenStreetMap
Phone+39 06 2170 0650

Stable links that count: /go/margari.it/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Just Eat, read 2026-10-15
Not stated

Just Eat's UK website terms bar misuse of the website including scraping and limit use to personal, non-commercial purposes; they do not address an assistant ordering for a customer; an Alexa+ ordering tie-in is announced but not live. The terms page refused an automated read on 2026-10-15. Source. About Just Eat · all vendors.

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

The standards an agent looks for before it reads a page, on the same criteria as Cloudflare's Agent Readiness scan. Not part of the score; each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessno