# Pizzeria Margarì: Agent-Direct Score F (16.9%)

Site: https://www.margari.it/
Report: https://directindex.org/r/margari.it
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Pizzeria Margarì is largely invisible to agents.
AI assistants cannot open the website of Pizzeria Margarì, so they rely on what other sites say about it.

## Direct links
- Menu: https://www.margari.it/menu/
- Phone: +39 06 2170 0650

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering only through justeat.** (+12 points) Every agent transaction goes through the marketplace and its commission. Add a direct path on your own site, even a simple form. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Pizzeria Margarì",
  "url": "https://www.margari.it/",
  "telephone": "+39 06 2170 0650",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Via Vincenzo Coronelli 30",
    "postalCode": "00176"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8850624,
    "longitude": 12.5338385
  },
  "openingHours": "Mo-Su 19:30-23:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "19:30",
      "closes": "23:30"
    }
  ],
  "hasMenu": "https://www.margari.it/menu/"
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; No structured data for the business; Ordering only through a marketplace

## Where it stands
609 of 688 in Rome. Top 89% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 94% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 77% | no |
| Structured data with address, phone and hours | 35% | no |
| Have an llms.txt | 22% | no |

Nearest places in the index: Dar Ciriola (D, 215 m, https://directindex.org/r/darciriola.it); Bordo (C, 361 m, https://directindex.org/r/bordopizzeria.it); Mr. Manzo (F, 381 m, https://directindex.org/r/ristorantepigneto.it); Sottosopra (D, 432 m, https://directindex.org/r/sottosoprarestaurant.it); La Santeria (F, 462 m, https://directindex.org/r/lasanteria.it); Necci dal 1924 (C, 544 m, https://directindex.org/r/necci1924.com); Va.Do al Pigneto (C, 563 m, https://directindex.org/r/vadoalpigneto.it); Rosti (B, 564 m, https://directindex.org/r/rostialpigneto.it); Macina Pizzeria (B, 667 m, https://directindex.org/r/macinapizzeria.it); Al re dei cuochi (D, 702 m, https://directindex.org/r/alredeicuochi.it).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); Sites using Just Eat 54% (11% A or B, 883 sites); This site 16.9%.

See what an AI agent reads on this site: https://directindex.org/r/margari.it/agent-view

## Businesses like Pizzeria Margarì in Rome

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Rome | 688 | 51% | 26% | 16.9% |
| Sites built with WordPress in Rome | 417 | 61% | 35% | 16.9% |
| Sites using Just Eat in Rome | 13 | 57% | 23% | 16.9% |
| Sites built with WordPress and using Just Eat in Rome | 8 | 58% | 13% | 16.9% |

The best of the sites built with WordPress and using Just Eat in Rome: Crazy Pizza (B 73.8%, https://directindex.org/r/crazypizza.com); Trapizzino Ponte Milvio (C 69.2%, https://directindex.org/r/trapizzino.it); Specialità di Hong Kong (C 67.7%, https://directindex.org/r/specialitahongkong.com); Luppolo Station (C 66.2%, https://directindex.org/r/luppolostation.com); Bordo (C 63.1%, https://directindex.org/r/bordopizzeria.it).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; Ordering only through justeat) the score would be about 95.4%: 8th of 688 in Rome, up from 609th.

## The direct record
What agents get for Pizzeria Margarì, as JSON: https://directindex.org/api/direct/margari.it
- Book: none on record
- Order: none on record
- Menu: https://www.margari.it/menu/ (html_page; from the scan)
- Hours: Mo-Su 19:30-23:30 (closed now) (from OpenStreetMap)
- Phone: +39 06 2170 0650
- Stable links that count: https://directindex.org/go/margari.it/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Just Eat: Not stated. Just Eat's UK website terms bar misuse of the website including scraping and limit use to personal, non-commercial purposes; they do not address an assistant ordering for a customer; an Alexa+ ordering tie-in is announced but not live. The terms page refused an automated read on 2026-10-15. Read 2026-10-15: https://www.just-eat.co.uk/info/terms-and-conditions

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/margari.it/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/margari.it/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=margari.it&force=1