The Direct Index
Report · Reykjavík hairdressers and beauty salons · scanned 2026-11-04

Laugar Spa

laugarspa.is is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Laugar Spa directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Hours, from laugarspa.is: Mon–Fri 06:00–22:30 · Sat–Sun 08:00–22:00

Sundlaugavegi 30a, 104, Reykjavíkurborg · +3545530000

Open on Saturday · Open on Sunday · Open after 19:00 on a weekday

Languages: Icelandic, English

Nearby, also direct

Places near Laugar Spa that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Laugar Spa's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

43.1%

28 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by Gemini for 3 questions, including "A 60-minute massage this evening, book it for me" in Reykjavík hairdressers and beauty salons, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík hairdressers and beauty salons and a link to each one's own site. This business was named in 3 answers, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A 60-minute massage this evening, book it for me.Gemini with a link to this site2026-10-25
A facial this weekend, somewhere I can book online.Gemini with a link to this site2026-10-25
A waxing appointment tomorrow, book it.Gemini with a link to this site2026-10-25

Every place named in Reykjavík hairdressers and beauty salons, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/laugarspa.is"><img src="https://directindex.org/badge/named/laugarspa.is.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A 60-minute massage this evening, book it for me.” (Gemini, with a link to this site)
“A facial this weekend, somewhere I can book online.” (Gemini, with a link to this site)
“A waxing appointment tomorrow, book it.” (Gemini, with a link to this site)

Where it stands

How Laugar Spa compares

Where it stands

41 of 69 in Reykjavík hairdressers and beauty salons

Top 59% of the sites scanned in this index. Just above: Höfuðlausnir D, Laine Veide Snyrtistofan D. Just below: Salon Ritz D, Slippurinn hárgreiðslustofa D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain80%no
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours10%no
Have an llms.txt60%yes

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Beauty Emporio Hársnyrtistofa584 mDno
Verði Þinn Vilji688 mDno
Mimos701 mCno
Húðfegrun748 mDno
Jötungrip Sjúkranudd793 mCno
Gossip hárstofa850 mByes
Make-Up Studio Hörpu Kára882 mDno
Scala908 mByes
Heilsa og Spa923 mDno
Barbarinn925 mDno
Businesses like yours

Businesses like Laugar Spa in Reykjavík hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík hairdressers and beauty salons6947%14%43.1%

After the top fixes

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 95.4%, which would be first of 69 in Reykjavík hairdressers and beauty salons.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. The phone number on the site doesn't match the open map data

    The site shows 5331177, but OpenStreetMap or Overture Maps lists +3545530000. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: unknown · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details