The Direct Index
Report · Reykjavík hairdressers and beauty salons · scanned 2026-11-04

Verði Þinn Vilji

vilja.is is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Verði Þinn Vilji directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Engjateigur 3, 105, Reykjavíkurborg · +3545179291

Nearby, also direct

Places near Verði Þinn Vilji that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Verði Þinn Vilji's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to noona, a marketplace.

44.6%

29 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

No English version declared.

Visitors from abroad, and assistants answering in English, read the page as it is.

Every city compared →
Named by assistants

Named by ChatGPT for "Eyebrow shaping and lashes before a wedding on Friday, book online" in Reykjavík hairdressers and beauty salons, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík hairdressers and beauty salons and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
Eyebrow shaping and lashes before a wedding on Friday, book online.ChatGPT with a link to this site2026-10-25

Every place named in Reykjavík hairdressers and beauty salons, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/vilja.is"><img src="https://directindex.org/badge/named/vilja.is.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Eyebrow shaping and lashes before a wedding on Friday, book online.” (ChatGPT, with a link to this site)

Where it stands

How Verði Þinn Vilji compares

Where it stands

34 of 69 in Reykjavík hairdressers and beauty salons

Top 49% of the sites scanned in this index. Just above: Húðklínik D, Pandora snyrti- og fótaðgerðastofa D. Just below: Barbarinn D, Egat.is D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain80%no
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours10%no
Have an llms.txt60%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%44.6%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Beauty Emporio Hársnyrtistofa196 mDno
Jötungrip Sjúkranudd216 mCno
Scala291 mByes
Quest Hair Beer Whisky Saloon320 mFno
Gyðjan Snyrtistofa476 mCno
HÚÐIN skin clinic563 mDno
Mimos574 mCno
Húðfegrun617 mDno
Eplið hárstofa637 mDno
Gossip hárstofa652 mByes
Businesses like yours

Businesses like Verði Þinn Vilji in Reykjavík hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík hairdressers and beauty salons6947%14%44.6%
Sites built with WordPress in Reykjavík hairdressers and beauty salons2450%13%44.6%
Sites using Noona in Reykjavík hairdressers and beauty salons2254%23%44.6%
Sites built with WordPress and using Noona in Reykjavík hairdressers and beauty salons953%22%44.6%

After the top fixes

With the three fixes above (No structured data for the business; Appointments only through noona; No price list of services found), the score would be about 95.4%, which would be first of 69 in Reykjavík hairdressers and beauty salons.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Appointments only through noona +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows 517%209291, but OpenStreetMap or Overture Maps lists +3545179291. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: wordpress · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details