The Direct Index
Report · St. Louis · scanned 2026-11-14

Imo's Pizza

imospizza.com is hard for agents to use.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach Imo's Pizza directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

5806 Hampton Avenue, Saint Louis, MO 63109 · +1 314-832-9677

Its menu mentions: vegetarian dishes, a lunch or set menu

Prices: 8 prices on the site, the middle one $5.00

Nearby, also direct

Places near Imo's Pizza that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Imo's Pizza's website. It can read what Imo's Pizza offers. To book or order, it is sent to Goldbelly, a marketplace.

53.8%

35 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

8 prices on the landing page, the middle one $5.00.

Every city compared →
Named by assistants

Named by Claude and Gemini for "Best pizza delivered to where I'm staying, right now" and "Something to eat after midnight, delivered or open late" in St. Louis, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in St. Louis and a link to each one's own site. This business was named in 2 answers, by 2 of the 3 assistants asked.

QuestionNamed byAsked
Best pizza delivered to where I'm staying, right now.Claude with a link to this site
Gemini with a link to this site
2026-11-13
Something to eat after midnight, delivered or open late.Claude with a link to this site2026-11-13

Every place named in St. Louis, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 3 assistants, Direct Index

<a href="https://directindex.org/r/imospizza.com"><img src="https://directindex.org/badge/named/imospizza.com.svg" alt="Named by 2 of 3 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Best pizza delivered to where I'm staying, right now.” (Gemini, Claude, with a link to this site)
“Something to eat after midnight, delivered or open late.” (Claude, with a link to this site)

Where it stands

How Imo's Pizza compares

Where it stands

327 of 573 in St. Louis

Top 57% of the sites scanned in this index. Just above: Fennel Cooking Studio D, Fork & Stix D. Just below: John's Chop Suey D, La Catrina D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML92%yes
Let AI crawlers in (no block at the server or in robots.txt)95%yes
Structured data with address, phone and hours66%no
Have an llms.txt34%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 263,486 sites55%25%53.8%
Sites using Goldbelly 35 sites50%20%53.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Onesto Pizza and Trattoria pizza674 mDno
Pizzeria Tivoli pizza933 mFno
Marco's Pizza pizza1.3 kmByes
Jet's Pizza pizza2.0 kmAyes
Cecil Whittaker's Pizzeria pizza2.4 kmCno
Hampton Hill Pizza pizza3.3 kmCyes
Hampton Hill Pizza pizza3.3 kmFno
Monte Bello Pizzeria pizza3.7 kmCyes
The Headless Bat pizza3.9 kmAyes
Businesses like yours

Businesses like Imo's Pizza in St. Louis

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in St. Louis57356%37%53.8%
Sites built with WordPress in St. Louis11163%44%53.8%
Sites using Goldbelly in St. Louis242%0%53.8%
Sites built with WordPress and using Goldbelly in St. Louis154%0%53.8%

After the top fixes

With the two fixes above (No structured data for the business; Ordering only through goldbelly), the score would be about 95.4%. That would be 17th of 573 in St. Louis, up from 327th.

This site appears in 2 cities (2 places on imospizza.com). All the cities it's in →

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Ordering only through goldbelly +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in St. Louis. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wordpress · contact page /contact-corporate/: nothing new; menu page /menu/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details