The Direct Index
Report · Brisbane hairdressers and beauty salons · scanned 2026-10-18

Iconic Brow n Wax

iconicbrownwax.com.au is mostly ready for agents.

Listed by OpenStreetMap · Overture Maps.

OrderCallWebsite

Ways to reach Iconic Brow n Wax directly, with no marketplace in between. Checked 2026-10-18. Through square acting for the business. Report a mistake

0732843314

Owners

The website's grade

An AI assistant can open Iconic Brow n Wax's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Iconic Brow n Wax compares

Where it stands

482 of 2,081 in Brisbane hairdressers and beauty salons

Top 23% of the sites scanned in this index. Just above: HiQi Traditional Massage B, How You Move B. Just below: Iris & Ivy B, JLW Remedial Therapies B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML29%no
Let AI crawlers in (no block at the server or in robots.txt)99%yes
Structured data with address, phone and hours17%no
Have an llms.txt46%yes

The top 10% are the 211 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 68,857 sites58%30%72.3%
Sites using Square 1,644 sites65%41%72.3%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Worldly Massage694 mDno
Gosh Hair & Beauty892 mByes
Calming Concepts1.1 kmByes
Anthony Presotto Hair Education1.2 kmByes
The Cut n Colour Bar1.3 kmByes
My House of Hair2.0 kmByes
Jenna Dee Skin2.3 kmCyes
Winters Beauty2.4 kmFno
Serenite Beauty2.6 kmCno
Wildflower Hair & Beauty2.7 kmCyes
Businesses like yours

Businesses like Iconic Brow n Wax in Brisbane hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Brisbane hairdressers and beauty salons2,08153%25%72.3%
Sites built with WordPress in Brisbane hairdressers and beauty salons67961%33%72.3%
Sites using Square in Brisbane hairdressers and beauty salons8764%41%72.3%
Sites built with WordPress and using Square in Brisbane hairdressers and beauty salons2664%50%72.3%

The best of the sites built with WordPress and using Square in Brisbane hairdressers and beauty salons

Iconic Brow and Lash Professional B 78.5% · Amora Skin Clinic B 75.4% · Bayside Skin & Beauty B 75.4% · Jivi Spa B 75.4% · Shehnaz Beauty Westfield Mt. Gravatt B 75.4%

After the top fixes

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 28th of 2,081 in Brisbane hairdressers and beauty salons, up from 482nd.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  2. Structured data is incomplete +3 points

    Missing: address, telephone. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Brisbane hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

Builder: wordpress · Front: cloudflare · contact page /about-us/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Iconic Brow n Wax",
  "url": "http://www.iconicbrownwax.com.au/",
  "telephone": "0732843314",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.1941011,
    "longitude": 153.0289955
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/appointments/book/hvsqs2xzzlx14c/LDPEWQ0P6KMBY/start",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/iconicbrownwax.com.au"><img src="https://directindex.org/badge/iconicbrownwax.com.au.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Iconic Brow n Wax

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/iconicbrownwax.com.au, through the MCP tool direct_record and in the city feed /city/brisbane-salons/direct.json.

PathLinkStatus
Booknone on record
Ordersquareup.com/appointments/book/hvsqs2xzzlx14c/LDPEWQ0P6KMBY/ vendor on own site: Squarefound by the scan of 2026-10-18, not yet tested
Menunone on record
Hoursnone on record
Phone0732843314

Stable links that count: /go/iconicbrownwax.com.au/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square
yes
Vendor terms for agents
Square, read 2026-10-15
Yes

Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Source. About Square · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes