# Iconic Brow n Wax: Agent-Direct Score B (72.3%)

Site: http://www.iconicbrownwax.com.au/
Report: https://directindex.org/r/iconicbrownwax.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Iconic Brow n Wax is mostly ready for agents.
An AI assistant can open Iconic Brow n Wax's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.

## Direct links
- Order directly: https://squareup.com/appointments/book/hvsqs2xzzlx14c/LDPEWQ0P6KMBY/start (through square acting for the business)
- Phone: 0732843314

## What to fix first

- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Iconic Brow n Wax",
  "url": "http://www.iconicbrownwax.com.au/",
  "telephone": "0732843314",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.1941011,
    "longitude": 153.0289955
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://squareup.com/appointments/book/hvsqs2xzzlx14c/LDPEWQ0P6KMBY/start",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (BeautySalon).** opening hours
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
482 of 2081 in Brisbane hairdressers and beauty salons. Top 23% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 29% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 46% | yes |

Nearest places in the index: Worldly Massage (D, 694 m, https://directindex.org/r/worldlymassage.com); Gosh Hair & Beauty (B, 892 m, https://directindex.org/r/goshhairandbeauty.au); Calming Concepts (B, 1052 m, https://directindex.org/r/calmingconcepts.com.au); Anthony Presotto Hair Education (B, 1212 m, https://directindex.org/r/anthonypresotto.com); The Cut n Colour Bar (B, 1322 m, https://directindex.org/r/thecutncolourbar.com.au); My House of Hair (B, 1978 m, https://directindex.org/r/myhouseofhair.com); Jenna Dee Skin (C, 2342 m, https://directindex.org/r/jennadeeskin.com.au); Winters Beauty (F, 2365 m, https://directindex.org/r/wintersbeauty.com); Serenite Beauty (C, 2597 m, https://directindex.org/r/serenitebeauty.com); Wildflower Hair & Beauty (C, 2718 m, https://directindex.org/r/wildflowerhairandbeauty.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Square 65% (41% A or B, 1644 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/iconicbrownwax.com.au/agent-view

## Businesses like Iconic Brow n Wax in Brisbane hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane hairdressers and beauty salons | 2081 | 53% | 25% | 72.3% |
| Sites built with WordPress in Brisbane hairdressers and beauty salons | 679 | 61% | 33% | 72.3% |
| Sites using Square in Brisbane hairdressers and beauty salons | 87 | 64% | 41% | 72.3% |
| Sites built with WordPress and using Square in Brisbane hairdressers and beauty salons | 26 | 64% | 50% | 72.3% |

The best of the sites built with WordPress and using Square in Brisbane hairdressers and beauty salons: Iconic Brow and Lash Professional (B 78.5%, https://directindex.org/r/iconicbrownlash.com.au); Amora Skin Clinic (B 75.4%, https://directindex.org/r/amoraskinclinic.com.au); Bayside Skin & Beauty (B 75.4%, https://directindex.org/r/baysideskinandbeauty.com.au); Jivi Spa (B 75.4%, https://directindex.org/r/jivispa.com.au); Shehnaz Beauty Westfield Mt. Gravatt (B 75.4%, https://directindex.org/r/shehnazbeautyplus.com.au).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 28th of 2,081 in Brisbane hairdressers and beauty salons, up from 482nd.

## The direct record
What agents get for Iconic Brow n Wax, as JSON: https://directindex.org/api/direct/iconicbrownwax.com.au
- Book: none on record
- Order: https://squareup.com/appointments/book/hvsqs2xzzlx14c/LDPEWQ0P6KMBY/start (vendor on own site: Square; found by the scan of 2026-10-18, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: 0732843314
- Stable links that count: https://directindex.org/go/iconicbrownwax.com.au/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/iconicbrownwax.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/iconicbrownwax.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/iconicbrownwax.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=iconicbrownwax.com.au&force=1