The Direct Index
Report · Reykjavík tours, attractions and museums · scanned 2026-11-04

I am Iceland

iamiceland.com is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach I am Iceland directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Hólmaslóð 12, 101, Reykjavíkurborg · +3547800000

Nearby, also direct

Places near I am Iceland that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open I am Iceland's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

50.8%

33 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. I am Iceland wasn't one of them. See who was named →

Where it stands

How I am Iceland compares

Where it stands

65 of 118 in Reykjavík tours, attractions and museums

Top 55% of the sites scanned in this index. Just above: Nice Travel D, Fjallahjólaklúbburinn D. Just below: IC Iceland D, Iceland Luxury Tours D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)92%yes
Structured data with address, phone and hours25%no
Have an llms.txt42%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%50.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Nordical Iceland246 mByes
Iceland Travel261 mFno
Basecamp Iceland305 mDno
The Living Art Museum386 mFno
Aurora Reykjavik Northern Lights Center398 mByes
Scuba Iceland472 mDno
FlyOver Iceland504 mCyes
Nice Travel524 mDno
Destination Islande565 mDno
Kolskeggur579 mCno
Businesses like yours

Businesses like I am Iceland in Reykjavík tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík tours, attractions and museums11853%22%50.8%
Sites built with WordPress in Reykjavík tours, attractions and museums5256%21%50.8%

After the top fixes

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.

Findings

What to fix first

  1. No ticket link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. How to fix it

  2. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  3. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it

Builder: wordpress · contact page /about/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details