The Direct Index
Report · London dentists, clinics and vets · scanned 2026-10-24

House of Smiles

houseofsmiles.co.uk is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

BookCallWebsite

Ways to reach House of Smiles directly, with no marketplace in between. Checked 2026-10-24. Through hsone acting for the business. Report a mistake

Green Lanes 517 N4 1AN London · +44 20 8351 1005

Languages: English · WhatsApp: a link on the site

Nearby, also direct

Places near House of Smiles that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by House of Smiles's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through HSOne.

34.8%

22.6 of 65 points available

2/5

agent-readiness level, Bot-Aware

6

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. House of Smiles wasn't one of them. See who was named →

Where it stands

How House of Smiles compares

Where it stands

3,966 of 5,012 in London dentists, clinics and vets

Top 79% of the sites scanned in this index. Just above: White House Dental Practice F, Woman First F. Just below: South Bank Dental Care F, The Pelvic Pain Clinic F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain98%yes
Publish the menu or price list as HTML6%no
Let AI crawlers in (no block at the server or in robots.txt)97%no
Structured data with address, phone and hours30%no
Have an llms.txt42%no

The top 10% are the 506 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites using HSOne 152 sites65%34%34.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
The Haringey Dentist67 mDno
The Old Surgery173 mCyes
Medipark Clinic174 mByes
Haringey Smiles183 mFno
Smiledent Dental and Implant Centre190 mFno
West Green Surgery286 mCyes
Positive Mama Hypnobirthing And Antenatal courses-North London346 mDno
The Massage Rooms388 mCyes
Dr Teoman Sirri418 mFno
Dental Centre @ N4428 mDno
Businesses like yours

Businesses like House of Smiles in London dentists, clinics and vets

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London dentists, clinics and vets5,01250%21%34.8%
Sites using HSOne in London dentists, clinics and vets5664%32%34.8%

The best of the sites using HSOne in London dentists, clinics and vets

Pure Smiles Dental Hygiene Clinic B 84.6% · The Kensington Clinic B 84.6% · Smiles By Jasmine B 83.1% · Drury Lane Dental Care B 80% · Highpoint Dental Clinic B 80%

After the top fixes

With the three fixes above (No structured data for the business; No list of services and prices found; The server turns AI crawlers away at the door), the score would be about 77.4%. That would be 307th of 5,012 in London dentists, clinics and vets, up from 3966th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No list of services and prices found +7 points

    Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. robots.txt blocks GPTBot, ClaudeBot, Google-Extended +3.7 points

    These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. How to fix it

  5. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  6. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London dentists, clinics and vets. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • Appointments through hsone on your own domain There's no marketplace commission, and the customer stays yours.

Builder: unknown · contact page /contact-us: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "House of Smiles",
  "url": "http://www.houseofsmiles.co.uk/",
  "telephone": "+44 20 8351 1005",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Green Lanes 517",
    "postalCode": "N4 1AN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5817213,
    "longitude": -0.0997444
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

robots.txt

Add these lines to /robots.txt and delete any Disallow rule that names these crawlers. Guide.

# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /

llms.txt

Save as /llms.txt at the root of the site. Guide.

# House of Smiles

> dentist in Green Lanes 517 N4 1AN London, London dentists, clinics and vets. Phone +44 20 8351 1005.

## Book or order directly

- Book: https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01 (through hsone acting for the business)

## About

- Website: http://www.houseofsmiles.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/houseofsmiles.co.uk"><img src="https://directindex.org/badge/houseofsmiles.co.uk.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for House of Smiles

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/houseofsmiles.co.uk, through the MCP tool direct_record and in the city feed /city/london-clinics/direct.json.

PathLinkStatus
Bookbooking.uk.hsone.app/soe/new/%20?pid=UKCCU01 vendor on own site: HSOnefound by the scan of 2026-10-24, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+44 20 8351 1005

Stable links that count: /go/houseofsmiles.co.uk/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
HSOne, read
Not stated

The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet. About HSOne · all vendors.

Agent readiness

Level 2 of 5, Bot-Aware

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtyes
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno