# House of Smiles: Agent-Direct Score F (34.8%)

Site: http://www.houseofsmiles.co.uk/
Report: https://directindex.org/r/houseofsmiles.co.uk
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
House of Smiles is largely invisible to agents.
Some AI assistants are turned away by House of Smiles's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through HSOne.

## Direct links
- Book directly: https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01 (through hsone acting for the business)
- Phone: +44 20 8351 1005
- Address: Green Lanes 517 N4 1AN London
- Languages: English
- WhatsApp: a link on the site

## Nearby, also direct
Places near House of Smiles that take a booking or an order on their own website, with no marketplace in between.
- The Old Surgery (170 m): https://directindex.org/r/theoldsurgery-hornsey.nhs.uk
- Medipark Clinic (170 m): https://directindex.org/r/haringeyhospital.com
- West Green Surgery (290 m): https://directindex.org/r/westgreensurgery.co.uk
- The Massage Rooms (390 m): https://directindex.org/r/themassagerooms.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **robots.txt blocks GPTBot, ClaudeBot, Google-Extended.** (+3.7 points) These are the crawlers behind ChatGPT, Claude, Perplexity and Google's AI features. Remove the Disallow lines for them, or add explicit Allow rules. Guide: https://directindex.org/guides/robots-txt-for-ai-agents
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "House of Smiles",
  "url": "http://www.houseofsmiles.co.uk/",
  "telephone": "+44 20 8351 1005",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Green Lanes 517",
    "postalCode": "N4 1AN",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5817213,
    "longitude": -0.0997444
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

robots.txt. Add these lines to /robots.txt and delete any Disallow rule that names these crawlers.

```
# Let AI assistants read the site: they send people to you; a marketplace keeps them.
# Remove any Disallow lines for these names elsewhere in this file.
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: OAI-SearchBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-User
Allow: /

User-agent: Perplexity-User
Allow: /
```

llms.txt. Save as /llms.txt at the root of the site.

```
# House of Smiles

> dentist in Green Lanes 517 N4 1AN London, London dentists, clinics and vets. Phone +44 20 8351 1005.

## Book or order directly

- Book: https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01 (through hsone acting for the business)

## About

- Website: http://www.houseofsmiles.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **Appointments through hsone on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
3966 of 5012 in London dentists, clinics and vets. Top 79% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 30% | no |
| Have an llms.txt | 42% | no |

Nearest places in the index: The Haringey Dentist (D, 67 m, https://directindex.org/r/theharingeydentist.com); The Old Surgery (C, 173 m, https://directindex.org/r/theoldsurgery-hornsey.nhs.uk); Medipark Clinic (B, 174 m, https://directindex.org/r/haringeyhospital.com); Haringey Smiles (F, 183 m, https://directindex.org/r/haringeysmiles.co.uk); Smiledent Dental and Implant Centre (F, 190 m, https://directindex.org/r/smiledentgreenlanes.com); West Green Surgery (C, 286 m, https://directindex.org/r/westgreensurgery.co.uk); Positive Mama Hypnobirthing And Antenatal courses-North London (D, 346 m, https://directindex.org/r/positivemama.org); The Massage Rooms (C, 388 m, https://directindex.org/r/themassagerooms.com); Dr Teoman Sirri (F, 418 m, https://directindex.org/r/cqc.org.uk); Dental Centre @ N4 (D, 428 m, https://directindex.org/r/dentalcentren4.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London dentists, clinics and vets and named 79 places. House of Smiles wasn't one of them. See who was named: https://directindex.org/city/london-clinics/recommended


Compared with its peers: Sites using HSOne 65% (34% A or B, 152 sites); This site 34.8%.

See what an AI agent reads on this site: https://directindex.org/r/houseofsmiles.co.uk/agent-view

## Businesses like House of Smiles in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 5012 | 50% | 21% | 34.8% |
| Sites using HSOne in London dentists, clinics and vets | 56 | 64% | 32% | 34.8% |

The best of the sites using HSOne in London dentists, clinics and vets: Pure Smiles Dental Hygiene Clinic (B 84.6%, https://directindex.org/r/puresmiles.co.uk); The Kensington Clinic (B 84.6%, https://directindex.org/r/tkcdental.co.uk); Smiles By Jasmine (B 83.1%, https://directindex.org/r/smilesbyjasmine.com); Drury Lane Dental Care (B 80%, https://directindex.org/r/dldc.co.uk); Highpoint Dental Clinic (B 80%, https://directindex.org/r/highpointdentalcare.com).

With the three fixes above (No structured data for the business; No list of services and prices found; The server turns AI crawlers away at the door), the score would be about 77.4%. That would be 307th of 5,012 in London dentists, clinics and vets, up from 3966th.

## The direct record
What agents get for House of Smiles, as JSON: https://directindex.org/api/direct/houseofsmiles.co.uk
- Book: https://booking.uk.hsone.app/soe/new/%20?pid=UKCCU01 (vendor on own site: HSOne; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +44 20 8351 1005
- Stable links that count: https://directindex.org/go/houseofsmiles.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, HSOne: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 11.6 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 2 of 5, Bot-Aware. Cloudflare's report: https://isitagentready.com/houseofsmiles.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: yes
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/houseofsmiles.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/houseofsmiles.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=houseofsmiles.co.uk&force=1