The Direct Index
Report · London · scanned 2026-10-21

Flames

flames.co.uk is partly visible to agents.

Listed by OpenStreetMap · Overture Maps.

OrderCallWebsite

Ways to reach Flames directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

Upminster Road South 119 RM13 9AA Rainham · +44 1708 552550

Prices: 5 prices on the site, the middle one £1.69

Nearby, also direct

Places near Flames that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by Flames's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

58%

37.7 of 65 points available

1/5

agent-readiness level, Basic Web Presence

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

5 prices on the landing page, the middle one £1.69.

In London, the middle price of comparable sites that show prices is £12.00.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Flames wasn't one of them. See who was named →

Where it stands

How Flames compares

Where it stands

4,795 of 9,352 in London

Top 51% of the sites scanned in this index. Just above: Spur Restaurant C, Dar's C. Just below: Foyer Cafe C, Greek Meze Bar C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML87%no
Let AI crawlers in (no block at the server or in robots.txt)94%no
Structured data with address, phone and hours62%no
Have an llms.txt36%no

The top 10% are the 957 highest-scoring reachable sites in the index at the last update.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Desi Eats indian, kebab, burger, bubble_tea23 mFno
Hunan Province, China chinese246 mFno
Rainham Pizza and Kebabs pizza283 mAyes
My Masala indian299 mFno
Chilli Tree indian1.1 kmCyes
Everly's Chicken Hut1.1 kmCno
Hungry Dot1.1 kmCyes
Kusadasi Taverna turkish1.2 kmAyes
Rainham Inn Fish Bar fish_and_chips1.6 kmCno
BK90 Restaurant & Lounge nigerian1.7 kmFno
Businesses like yours

Businesses like Flames in London

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London9,35254%35%58%

The best of the businesses of the same kind in London

ALBA London - Italian Restaurant Knightsbridge A 100% · AVA - Steakhouse & Grill A 100% · Akatuki A 100% · Aki A 100% · Al-Fanar A 100%

After the top fixes

With the three fixes above (No structured data for the business; No menu or price list found; The server turns AI crawlers away at the door), the score would be about 95.4%. That would be 186th of 9,352 in London, up from 4795th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No menu or price list found +7 points

    Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it

  3. The server turns AI crawlers away at the door +3.3 points

    Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows 01616541610, but OpenStreetMap or Overture Maps lists +44 1708 552550. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Ordering on your own site Agents can order without going through a marketplace.

Builder: unknown · Front: cloudflare · contact page /contact: phone; booking page /delivery: nothing new; Cloudflare in front; AI crawlers blocked at the edge

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Flames",
  "url": "http://www.flames.co.uk",
  "telephone": "+44 1708 552550",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Upminster Road South 119",
    "postalCode": "RM13 9AA",
    "addressLocality": "Rainham"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5192758,
    "longitude": 0.1948128
  },
  "servesCuisine": [
    "kebab",
    "burger",
    "pizza",
    "fried chicken"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.flames.co.uk/delivery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Flames

> fast food restaurant (kebab, burger, pizza, fried chicken) in Upminster Road South 119 RM13 9AA Rainham, London. Phone +44 1708 552550.

## Book or order directly

- Order: https://www.flames.co.uk/delivery (on the business's own site)

## About

- Website: http://www.flames.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/flames.co.uk"><img src="https://directindex.org/badge/flames.co.uk.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Flames

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/flames.co.uk, through the MCP tool direct_record and in the city feed /city/london/direct.json.

PathLinkStatus
Booknone on record
Orderwww.flames.co.uk/delivery own sitefound by the scan of 2026-10-21, not yet tested
Menunone on record
Hoursnone on record
Phone+44 1708 552550

Stable links that count: /go/flames.co.uk/order answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /contact: phone.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno