The Direct Index
Report · Reykjavík · scanned 2026-10-24

Fiskfélagið

fiskfelagid.is is hard for agents to use.

Listed by OpenStreetMap.

CallWebsite

Ways to reach Fiskfélagið directly, with no marketplace in between. Checked 2026-10-24. Report a mistake

Vesturgata 2a 101 · +354 552 5300

Languages: English, Icelandic

Owners

The website's grade

An AI assistant can open Fiskfélagið's website. What Fiskfélagið offers is on another site. It finds a way to book or order directly, through dineout.is.

52.3%

34 of 65 points available

0/5

agent-readiness level, Not Ready

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Reykjavík and named 82 places. Fiskfélagið wasn't one of them. See who was named →

Where it stands

How Fiskfélagið compares

Where it stands

53 of 103 in Reykjavík

Top 51% of the sites scanned in this index. Just above: Sæta Svínið D, ramen | momo D. Just below: Reykjavik Fish D, 2Guys D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain45%no
Publish the menu or price list as HTML82%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours64%no
Have an llms.txt45%no

The top 10% are the 11 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Webflow 9,629 sites56%22%52.3%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Sæta Svínið regional53 mDno
Hressó regional250 mFno
Forréttabarinn regional309 mDno
Reykjavik Fish regional, fish_and_chips918 mDno
Haust Restaurant regional1.6 kmAno
Businesses like yours

Businesses like Fiskfélagið in Reykjavík

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík10354%19%52.3%
Sites built with Webflow in Reykjavík245%0%52.3%

The best of the businesses of the same kind in Reykjavík

Mixed A 90.8% · Restó A 87.7% · Haust Restaurant A 86.2% · Mama Reykjavik A 86.2% · Hard Rock Cafe A 85%

After the top fixes

With the three fixes above (No structured data for the business; Ordering through an unrecognised third party; Menu or price list is on another site), the score would be about 95.4%, which would be first of 103 in Reykjavík.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Ordering through an unrecognised third party +9 points

    Check that the provider keeps your business as the seller of record. How to fix it

  3. Menu or price list is on another site +5 points

    The link goes to dineout.is, so that site gets the credit and the visits. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: webflow · contact page /about: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on webflow.

Where to paste it on Webflow: the site's custom code settings, in the head code field. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Fiskfélagið",
  "url": "https://www.fiskfelagid.is/",
  "telephone": "+354 552 5300",
  "email": "info@fiskfelagid.is",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Vesturgata 2a",
    "postalCode": "101"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 64.1489232,
    "longitude": -21.9415366
  },
  "servesCuisine": [
    "regional"
  ],
  "hasMenu": "https://www.dineout.is/fiskfelagid/order?menuid=450&amp;lng=is"
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Fiskfélagið

> restaurant (regional) in Vesturgata 2a 101, Reykjavík. Phone +354 552 5300.

## Book or order directly

- Menu: https://www.dineout.is/fiskfelagid/order?menuid=450&amp;lng=is

## About

- Website: https://www.fiskfelagid.is/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/fiskfelagid.is"><img src="https://directindex.org/badge/fiskfelagid.is.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Fiskfélagið

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/fiskfelagid.is, through the MCP tool direct_record and in the city feed /city/reykjavik/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuwww.dineout.is/fiskfelagid/order?menuid=450&amp;lng=is externalfrom the scan
Hoursnone on record
Phone+354 552 5300

Stable links that count: /go/fiskfelagid.is/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno