The Direct Index
Report · Salt Lake City · scanned 2026-10-24

Feldman's Deli

feldmansdeli.com is mostly ready for agents.

Listed by OpenStreetMap.

OrderMenuCallWebsite

Ways to reach Feldman's Deli directly, with no marketplace in between. Checked 2026-10-24. Through toast acting for the business. Report a mistake

Hours, from OpenStreetMap: Mon closed · Tue–Sat 08:00–20:00 · Sun closed

East 2700 South 2005 84106 Salt Lake City · +1-801-906-0369

Nearby, also direct

Places near Feldman's Deli that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Feldman's Deli's website. It can read what Feldman's Deli offers. It finds a way to book or order directly, through Toast.

76.9%

50 of 65 points available

1/5

agent-readiness level, Basic Web Presence

1

thing to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

The footer says © 2024.

Visitors and assistants may read that year as the last time anyone looked after the site.

Every city compared →
Named by assistants

Named by Gemini for "A traditional local restaurant that tourists don't know. Book me a table for Saturday" in Salt Lake City, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Salt Lake City and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
A traditional local restaurant that tourists don't know. Book me a table for Saturday.Gemini with a link to this site2026-10-22

Every place named in Salt Lake City, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/feldmansdeli.com"><img src="https://directindex.org/badge/named/feldmansdeli.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A traditional local restaurant that tourists don't know. Book me a table for Saturday.” (Gemini, with a link to this site)

Where it stands

How Feldman's Deli compares

Where it stands

106 of 309 in Salt Lake City

Top 34% of the sites scanned in this index. Just above: Caffe Molise B, Eva's Bakery B. Just below: Studio @ Soundwell B, The Ivy B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML100%yes
Let AI crawlers in (no block at the server or in robots.txt)97%yes
Structured data with address, phone and hours77%no
Have an llms.txt61%yes

The top 10% are the 31 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Shopify 13,001 sites47%23%76.9%
Sites using Toast 6,097 sites73%62%76.9%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Violet999 mAyes
Per Noi Trattoria italian1.8 kmCyes
Sushi Groove sushi1.8 kmDno
Red Lobster seafood1.9 kmCyes
Mumbai House indian2.0 kmFno
Fed Up Kitchen2.2 kmCyes
Café Zupas sandwich, salad, soup2.2 kmFno
Wingstop wings2.2 kmDno
Muertos Cantina mexican2.3 kmAyes
SOMI Vietnamese Bistro2.3 kmCyes
Businesses like yours

Businesses like Feldman's Deli in Salt Lake City

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Salt Lake City30962%48%76.9%
Sites built with Shopify in Salt Lake City272%50%76.9%
Sites using Toast in Salt Lake City5276%65%76.9%
Sites built with Shopify and using Toast in Salt Lake City177%100%76.9%

The best of the sites using Toast in Salt Lake City

Himalayan Kitchen A 100% · Momomaru A 100% · Tsunami A 100% · Yellowfinn A 100% · Huckleberry Grill A 95.4%

After the top fixes

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 51st of 309 in Salt Lake City, up from 106th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Salt Lake City. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it
  • Menu or price list is an HTML page Agents can read the items and prices.
  • Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
  • Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: shopify · contact page /pages/contact: nothing new; menu page /pages/menu: almost no text without JavaScript

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on shopify.

Where to paste it on Shopify: Online Store, then the three-dot menu on the theme, then Edit code; paste it in the theme's layout file, inside the head. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Feldman's Deli",
  "url": "https://feldmansdeli.com/",
  "telephone": "+1-801-906-0369",
  "email": "michael@feldmansdeli.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "East 2700 South 2005",
    "postalCode": "84106",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7129134,
    "longitude": -111.8336732
  },
  "openingHours": "Tu-Sa 08:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "20:00"
    }
  ],
  "servesCuisine": [
    "jewish"
  ],
  "hasMenu": "https://www.feldmansdeli.com/pages/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/online/feldmans-deli-2005-e-2700-s",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/feldmansdeli.com"><img src="https://directindex.org/badge/feldmansdeli.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Feldman's Deli

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/feldmansdeli.com, through the MCP tool direct_record and in the city feed /city/salt-lake-city/direct.json.

PathLinkStatus
Booknone on record
Orderorder.toasttab.com/online/feldmans-deli-2005-e-2700-s vendor on own site: Toastfound by the scan of 2026-10-24, not yet tested
Menuwww.feldmansdeli.com/pages/menu html_pagefrom the scan
HoursTu-Sa 08:00-20:00 (closed now)from OpenStreetMap
Phone+1-801-906-0369

Stable links that count: /go/feldmansdeli.com/order, /go/feldmansdeli.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
yes
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Toast
yes
Vendor terms for agents
Toast, read 2026-10-15
Through partners

Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.

Found one hop past the home page: menu page /pages/menu: almost no text without JavaScript.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownyes
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryyes
OAuth protected resource metadatayes
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageyes
JSON-LD for the businessyes