# Feldman's Deli: Agent-Direct Score B (76.9%)

Site: https://feldmansdeli.com/
Report: https://directindex.org/r/feldmansdeli.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Feldman's Deli is mostly ready for agents.
An AI assistant can open Feldman's Deli's website. It can read what Feldman's Deli offers. It finds a way to book or order directly, through Toast.

## Direct links
- Order directly: https://order.toasttab.com/online/feldmans-deli-2005-e-2700-s (through toast acting for the business)
- Menu: https://www.feldmansdeli.com/pages/menu
- Phone: +1-801-906-0369
- Address: East 2700 South 2005 84106 Salt Lake City
- Hours, from OpenStreetMap: Mon closed; Tue–Sat 08:00–20:00; Sun closed

## Nearby, also direct
Places near Feldman's Deli that take a booking or an order on their own website, with no marketplace in between.
- Violet (1000 m): https://directindex.org/r/violet-slc.com
- Per Noi Trattoria (1.8 km): https://directindex.org/r/pernoitrattoria.com
- Red Lobster (1.9 km): https://directindex.org/r/redlobster.com
- Fed Up Kitchen (2.2 km): https://directindex.org/r/fedupkitchen.com
- Muertos Cantina (2.3 km): https://directindex.org/r/muertoscantina.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Feldman's Deli",
  "url": "https://feldmansdeli.com/",
  "telephone": "+1-801-906-0369",
  "email": "michael@feldmansdeli.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "East 2700 South 2005",
    "postalCode": "84106",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7129134,
    "longitude": -111.8336732
  },
  "openingHours": "Tu-Sa 08:00-20:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "20:00"
    }
  ],
  "servesCuisine": [
    "jewish"
  ],
  "hasMenu": "https://www.feldmansdeli.com/pages/menu",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/online/feldmans-deli-2005-e-2700-s",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering through toast on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Toast works with agents through its partners.** Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
106 of 309 in Salt Lake City. Top 34% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 77% | no |
| Have an llms.txt | 61% | yes |

Nearest places in the index: Violet (A, 999 m, https://directindex.org/r/violet-slc.com); Per Noi Trattoria (C, 1774 m, https://directindex.org/r/pernoitrattoria.com); Sushi Groove (D, 1794 m, https://directindex.org/r/sushigrooveutah.com); Red Lobster (C, 1917 m, https://directindex.org/r/redlobster.com); Mumbai House (F, 1965 m, https://directindex.org/r/mumbaihousecuisine.com); Fed Up Kitchen (C, 2159 m, https://directindex.org/r/fedupkitchen.com); Café Zupas (F, 2210 m, https://directindex.org/r/cafezupas.com); Wingstop (D, 2246 m, https://directindex.org/r/wingstop.com); Muertos Cantina (A, 2255 m, https://directindex.org/r/muertoscantina.com); SOMI Vietnamese Bistro (C, 2255 m, https://directindex.org/r/somislc.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A traditional local restaurant that tourists don't know. Book me a table for Saturday." (Gemini)


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); Sites using Toast 73% (62% A or B, 6097 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/feldmansdeli.com/agent-view

## Named by Gemini for "A traditional local restaurant that tourists don't know. Book me a table for Saturday" in Salt Lake City, October 2026
- "A traditional local restaurant that tourists don't know. Book me a table for Saturday." (2026-10-22): Gemini with a link to this site. https://directindex.org/city/salt-lake-city/recommended/local-saturday
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/feldmansdeli.com.svg

## Businesses like Feldman's Deli in Salt Lake City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City | 309 | 62% | 48% | 76.9% |
| Sites built with Shopify in Salt Lake City | 2 | 72% | 50% | 76.9% |
| Sites using Toast in Salt Lake City | 52 | 76% | 65% | 76.9% |
| Sites built with Shopify and using Toast in Salt Lake City | 1 | 77% | 100% | 76.9% |

The best of the sites using Toast in Salt Lake City: Himalayan Kitchen (A 100%, https://directindex.org/r/himalayankitchen.com); Momomaru (A 100%, https://directindex.org/r/rollwithmomomaru.com); Tsunami (A 100%, https://directindex.org/r/tsunamiutah.com); Yellowfinn (A 100%, https://directindex.org/r/yellowfinnsushi.com); Huckleberry Grill (A 95.4%, https://directindex.org/r/huckleberrygrill.com).

With the fix above (Structured data is incomplete), the score would be about 87.7%. That would be 51st of 309 in Salt Lake City, up from 106th.

## The direct record
What agents get for Feldman's Deli, as JSON: https://directindex.org/api/direct/feldmansdeli.com
- Book: none on record
- Order: https://order.toasttab.com/online/feldmans-deli-2005-e-2700-s (vendor on own site: Toast; found by the scan of 2026-10-24, not yet tested)
- Menu: https://www.feldmansdeli.com/pages/menu (html_page; from the scan)
- Hours: Tu-Sa 08:00-20:00 (closed now) (from OpenStreetMap)
- Phone: +1-801-906-0369
- Stable links that count: https://directindex.org/go/feldmansdeli.com/order, https://directindex.org/go/feldmansdeli.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes
- Vendor terms for agents, Toast: Through partners. Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Read 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/

Found one hop past the home page: menu page /pages/menu: almost no text without JavaScript.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/feldmansdeli.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/feldmansdeli.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/feldmansdeli.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=feldmansdeli.com&force=1