The Direct Index
Report · Newcastle upon Tyne · scanned 2026-11-14

FEDs

fedsfriedchicken.com is mostly ready for agents.

Listed by OpenStreetMap.

BookMenuWebsite

Ways to reach FEDs directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

NE1 5QQ Newcastle upon Tyne

Nearby, also direct

Places near FEDs that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open FEDs's website. It can read what FEDs offers. It finds a way to book or order directly on the site.

84.6%

55 of 65 points available

1/5

agent-readiness level, Basic Web Presence

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by Gemini for "I'm feeling like chicken tonight. Where can I order from?" in Newcastle upon Tyne, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Newcastle upon Tyne and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
I'm feeling like chicken tonight. Where can I order from?Gemini with a link to this site2026-11-14

Every place named in Newcastle upon Tyne, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/fedsfriedchicken.com"><img src="https://directindex.org/badge/named/fedsfriedchicken.com.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“I'm feeling like chicken tonight. Where can I order from?” (Gemini, with a link to this site)

Where it stands

How FEDs compares

Where it stands

71 of 457 in Newcastle upon Tyne

Top 16% of the sites scanned in this index. Just above: Café Rouge B, Chilli Padi B. Just below: Jollibee B, Kaltur B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML79%yes
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours62%no
Have an llms.txt21%yes

Compared with its peers

Average scoreA or BThis site
Sites built with Wix 58,197 sites53%31%84.6%
Sites using Deliveroo 962 sites64%40%84.6%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Dave's Hot Chicken chicken106 mDno
Wingstop Newcastle Eldon Square chicken120 mFno
KFC chicken158 mByes
Hen & Hops chicken194 mByes
Nando's chicken, portuguese263 mAyes
Chicken Cottage chicken326 mByes
Chickalicious chicken367 mDno
Manjaros chicken423 mCno
Dixy Chicken chicken2.5 kmFno
Dixy Chicken chicken2.6 kmBno
Businesses like yours

Businesses like FEDs in Newcastle upon Tyne

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne45758%40%84.6%
Sites built with Wix in Newcastle upon Tyne2671%50%84.6%
Sites using Deliveroo in Newcastle upon Tyne772%71%84.6%

After the top fixes

With the two fixes above (Structured data is incomplete; Almost no text without JavaScript), the score would be about 95.4%. That would be 7th of 457 in Newcastle upon Tyne, up from 71st.

Findings

What to fix first

  1. Structured data is incomplete +5 points

    Missing: telephone, opening hours. How to fix it

  2. Almost no text without JavaScript +2 points

    Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. How to fix it

  3. Ordering only through deliveroo no points, but worth doing

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) address
  • Menu or price list is an HTML page Agents can read the items and prices.
  • Booking on your own site Agents can book without going through a marketplace.

Builder: wix · contact page /friedchickenfedsstyle: nothing new; booking page /bookings: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details