Discover Truenorth
discovertruenorth.is is partly visible to agents.
Listed by Overture Maps.
Ways to reach Discover Truenorth directly, with no marketplace in between. Checked 2026-11-04. Report a mistake
Fiskislóð 31a, 101, Reykjavíkurborg · +3545644000
Places near Discover Truenorth that take a booking or an order on their own website, with no marketplace in between.
The website's grade
An AI assistant can open Discover Truenorth's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through nordicvisitor.com.
44 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Reykjavík tours, attractions and museums and named 40 places. Discover Truenorth wasn't one of them. See who was named →
How Discover Truenorth compares
28 of 118 in Reykjavík tours, attractions and museums
Top 24% of the sites scanned in this index. Just above: Nordic Visitor B, Harpa Yachts C. Just below: Hið Íslenzka Reðasafn C, Volcano Heli - Iceland C.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 42% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Squarespace 33,756 sites | 61% | 41% | 67.7% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| FlyOver Iceland | 146 m | C | yes |
| Hvalasýningin | 169 m | C | yes |
| Nice Travel | 236 m | D | no |
| Hidden Iceland | 278 m | F | yes |
| Destination Islande | 297 m | D | no |
| Scuba Iceland | 314 m | D | no |
| Aurora Reykjavik Northern Lights Center | 320 m | B | yes |
| Sjóminjasafnið í Reykjavík | 411 m | F | no |
| Iceland Travel | 436 m | F | no |
| Kolskeggur | 437 m | C | no |
Businesses like Discover Truenorth in Reykjavík tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 67.7% |
| Sites built with Squarespace in Reykjavík tours, attractions and museums | 6 | 62% | 17% | 67.7% |
After the top fixes
With the three fixes above (Tickets through an unrecognised third party; No tickets and prices found; Structured data is incomplete), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.
What to fix first
- Tickets through an unrecognised third party +9 points
Check that the provider keeps your business as the seller of record. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- Structured data is incomplete +2 points
Missing: telephone. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Structured data found (LocalBusiness) address, opening hours
Builder: squarespace · contact page /your-team: booking link (other) · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details