The Direct Index
The numbers / Visitor facts · live, 2026-10-17

13% business websites show prices on the page a visitor lands on, in the 674 indexes read so far

143,999 business websites read in 674 indexes, as of 17 October 2026. 121 of 675 indexes have enough pages read to be compared so far.

Main points
  • That is 13% of 143,999 business websites read.
  • By kind of business: highest among hairdressers and beauty salons (20%), lowest among dentists, clinics and vets (4.2%).
  • Among 73 restaurant indexes, Helsinki is highest at 26%; the median is 15%.
Figure 1

By kind of business

Figure 2

Restaurants, city by city

another restaurant indexmedian, 15%
0%15%30%

73 restaurant indexes. The median is 15%; the highest is Helsinki at 26%.

#IndexShareOf
1Helsinki FI26%709
2Leipzig DE25%319
3Utrecht NL24%485
4Rotterdam NL23%345
5Edinburgh GB21%335
6Hamburg DE20%1,743
7Vancouver CA20%743
8Ottawa CA20%454
9Bremen DE19%393
10Sydney AU19%664
All 73 restaurant indexes
#IndexShareOf
1Helsinki FI26%709
2Leipzig DE25%319
3Utrecht NL24%485
4Rotterdam NL23%345
5Edinburgh GB21%335
6Hamburg DE20%1,743
7Vancouver CA20%743
8Ottawa CA20%454
9Bremen DE19%393
10Sydney AU19%664
10The Hague NL19%467
12Cologne DE19%831
12Hanover DE19%394
14Dresden DE18%333
15Amsterdam NL18%1,081
15Strasbourg FR18%329
17Nuremberg DE17%516
17Prague CZ17%1,063
19Calgary CA17%483
20San Diego US17%596
21Toulouse FR17%368
22Vienna AT17%2,239
23Toronto CA16%809
24Düsseldorf DE16%497
24Philadelphia US16%492
26Melbourne AU16%872
27Brussels BE16%683
27Munich DE16%1,494
29Berlin DE16%3,991
29Paris FR16%2,420
29Singapore SG16%405
32Frankfurt DE15%808
32Warsaw PL15%542
34London GB15%2,385
35Ghent BE15%396
36Stuttgart DE15%668
37Antwerp BE15%359
37Madrid ES15%865
37Washington US15%993
40Dallas US14%508
41Nantes FR14%301
42Auckland NZ14%306
43New York US14%3,229
44Lyon FR14%685
45Lisbon PT14%875
46Barcelona ES13%554
46Boston US13%584
48Los Angeles US13%948
48Milan IT13%838
50Montreal CA13%620
51Chicago US13%1,016
52Houston US12%363
53Dublin IE12%318
53Phoenix US12%302
55Miami US12%682
55Nice FR12%304
55Seattle US12%646
58San Jose US12%435
59Porto PT12%388
60Zurich CH12%633
61Denver US11%544
62Rome IT11%636
63Copenhagen DK9.9%947
64San Francisco US9.8%785
65Minneapolis US9.6%343
66Austin US9.5%369
67Verona IT9.3%538
68Atlanta US9.2%327
69Gothenburg SE8.6%382
70Stockholm SE7.7%1,218
71Oslo NO4.3%373
72Budapest HU1.4%740
73Tokyo JP0.5%386

Indexes are compared once 300 pages, and half of the scanned sites, have been read. The "Of" column is the base each figure rests on.

About these numbers
Counted when the first page a visitor reaches shows at least three amounts with a currency sign or code. Menus on other pages aren't read here.
Cite this

13% business websites show prices on the page a visitor lands on, in the 674 indexes read so far (The Direct Index, 17 October 2026, directindex.org/stats/prices-shown).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.