The Direct Index
The numbers / Agents · live, 2026-10-17

31% of business websites turn at least one AI crawler away

161,416 reachable business websites in 675 indexes, as scanned by 17 October 2026.

Main points
  • That is 31% of 161,416 reachable business websites.
  • By kind of business: highest among hairdressers and beauty salons (34%), lowest among tours, attractions and museums (28%).
  • Among 19 salon indexes, Zurich is highest at 64%; the median is 34%.
Figure 1

By kind of business

Figure 2

Hairdressers and beauty salons, city by city

another salon indexmedian, 34%
0%38%75%

19 salon indexes. The median is 34%; the highest is Zurich at 64%.

#IndexShareOf
1Zurich CH64%212
2Munich DE40%368
3Berlin DE40%3,115
4Melbourne AU40%231
5Hamburg DE40%374
6London GB39%663
7Vancouver CA37%185
8Lisbon PT37%311
9Cologne DE36%218
10Seattle US34%208
All 19 salon indexes
#IndexShareOf
1Zurich CH64%212
2Munich DE40%368
3Berlin DE40%3,115
4Melbourne AU40%231
5Hamburg DE40%374
6London GB39%663
7Vancouver CA37%185
8Lisbon PT37%311
9Cologne DE36%218
10Seattle US34%208
11Budapest HU33%333
12Amsterdam NL32%238
13Paris FR30%281
14New York US30%408
15Toronto CA29%316
16Miami US29%2,256
17Stockholm SE28%235
18Helsinki FI24%303
19Vienna AT24%276

Indexes under 200 scanned websites are left out. The "Of" column is the base each figure rests on.

About these numbers
A site turns a crawler away when its robots.txt disallows a known AI crawler or its firewall answers that crawler with an error. Many owners don't know their host or template does it.
Cite this

31% of business websites turn at least one AI crawler away (The Direct Index, 17 October 2026, directindex.org/stats/ai-blocked).

Data: ODbL. Business data from OpenStreetMap contributors and Overture Maps; website facts from the Direct Index scanner, which reads each site's public pages.