National Museum of Iceland
thjodminjasafn.is is partly visible to agents.
Listed by Overture Maps.
Ways to reach National Museum of Iceland directly, with no marketplace in between. Checked 2026-11-04. Through bokun acting for the business. Report a mistake
Suðurgata 41, 102, Reykjavíkurborg · +3545302200
Languages: English, Icelandic
Places near National Museum of Iceland that take a booking or an order on their own website, with no marketplace in between.
- Enjoy Iceland Tours600 m
- Global Horizons-Iceland730 m
- City Walk Reykjavik740 m
- Alamo Rent A Car800 m
- National Car Rental800 m
The website's grade
An AI assistant can open National Museum of Iceland's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Bókun.
36 of 65 points available
agent-readiness level, Not Ready
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
Named by ChatGPT and Gemini for 5 questions, including "A walking tour on Sunday morning with tickets online" in Reykjavík tours, attractions and museums, November 2026
Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík tours, attractions and museums and a link to each one's own site. This business was named in 5 answers, by 2 of the 2 assistants asked.
| Question | Named by | Asked |
|---|---|---|
| A walking tour on Sunday morning with tickets online. | Gemini with a link to this site | 2026-11-04 |
| A food tour this Saturday evening for two, book it. | Gemini with a link to this site | 2026-11-04 |
| Skip-the-line tickets for the main museum tomorrow, where do I buy them? | ChatGPT with a link to this site Gemini with a link to this site | 2026-11-04 |
| Kayaking or paddleboarding tomorrow morning, tickets online. | Gemini with a link to this site | 2026-11-04 |
| A local cooking class this week, book two places. | Gemini with a link to this site | 2026-11-04 |
Every place named in Reykjavík tours, attractions and museums, question by question.
Show it
The badge shows how many of the assistants asked named this business, and the month. It updates after every round.
<a href="https://directindex.org/r/thjodminjasafn.is"><img src="https://directindex.org/badge/named/thjodminjasafn.is.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
Recommended when people ask:
“A walking tour on Sunday morning with tickets online.” (Gemini, with a link to this site)
“A food tour this Saturday evening for two, book it.” (Gemini, with a link to this site)
“Skip-the-line tickets for the main museum tomorrow, where do I buy them?” (ChatGPT, Gemini, with a link to this site)
“Kayaking or paddleboarding tomorrow morning, tickets online.” (Gemini, with a link to this site)
“A local cooking class this week, book two places.” (Gemini, with a link to this site)
How National Museum of Iceland compares
62 of 118 in Reykjavík tours, attractions and museums
Top 53% of the sites scanned in this index. Just above: Golden Circle Iceland C, Hertz C. Just below: Nice Travel D, Fjallahjólaklúbburinn D.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 42% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Webflow 9,629 sites | 56% | 22% | 55.4% |
| Sites using Bókun 120 sites | 63% | 45% | 55.4% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Tónlistarsafn Íslands | 150 m | F | no |
| Listasafn Íslands | 528 m | D | no |
| Enjoy Iceland Tours | 598 m | B | yes |
| Global Horizons-Iceland | 729 m | C | yes |
| City Walk Reykjavik | 743 m | B | yes |
| Alamo Rent A Car | 804 m | F | yes |
| National Car Rental | 804 m | C | yes |
| Reykjavik Excursions | 826 m | C | yes |
| Gray Line Iceland | 904 m | B | yes |
| Fjallabak trekking | 904 m | B | yes |
Businesses like National Museum of Iceland in Reykjavík tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík tours, attractions and museums | 118 | 53% | 22% | 55.4% |
| Sites built with Webflow in Reykjavík tours, attractions and museums | 7 | 67% | 57% | 55.4% |
| Sites using Bókun in Reykjavík tours, attractions and museums | 16 | 60% | 38% | 55.4% |
| Sites built with Webflow and using Bókun in Reykjavík tours, attractions and museums | 3 | 66% | 33% | 55.4% |
After the top fixes
With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 87.7%, which would be first of 118 in Reykjavík tours, attractions and museums.
What to fix first
- No structured data for the business +14 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Tickets through bokun on your own domain There's no marketplace commission, and the customer stays yours.
- Bókun works with agents through its partners Bókun lists no traveller terms; its API terms have no bot clause and let developers use the API only to build applications for a vendor's use under a Bókun partner or services agreement. Terms read on 2026-10-15: https://www.bokun.io/legal/api-terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.
Builder: webflow · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details