The Shard
the-shard.com is hard for agents to use.
Listed by OpenStreetMap · Overture Maps.
Ways to reach The Shard directly, with no marketplace in between. Checked 2026-10-14. Through sevenrooms acting for the business. Report a mistake
London Bridge Street 32 SE1 9SG London
Step-free access (OpenStreetMap)
Places near The Shard that take a booking or an order on their own website, with no marketplace in between.
The website's grade
An AI assistant can open The Shard's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through SevenRooms.
35 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. The Shard wasn't one of them. See who was named →
How The Shard compares
Not ranked yet in London tours, attractions and museums
The ranking updates every hour. This site joins it at the next update.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites using SevenRooms 4,812 sites | 74% | 64% | 53.8% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| View from the Shard | 16 m | B | yes |
| Discover Benelux | 133 m | D | no |
| Old Operating Theatre Museum | 160 m | C | yes |
| Gordon Museum | 232 m | D | no |
| Pedibus | London Bridge & Borough Market | 244 m | B | yes |
| The Cloak and Dagger Tour | 259 m | C | yes |
| Brewer Street NCP Car Park | 260 m | C | yes |
| Tower Transit Group | 274 m | D | no |
| Venice Simplon-orient-express | 289 m | D | no |
| Emirates Air Line Cable Car | 308 m | F | no |
Businesses like The Shard in London tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites using SevenRooms in London tours, attractions and museums | 2 | 68% | 50% | 53.8% |
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in London tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Tickets through sevenrooms on your own domain There's no marketplace commission, and the customer stays yours.
- SevenRooms works with agents through its partners SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Terms read on 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.
Builder: unknown · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details