The Direct Index
Report · Reykjavík tours, attractions and museums · scanned 2026-11-04

Sup Iceland

adventurevikings.is is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Sup Iceland directly, with no marketplace in between. Checked 2026-11-04. Report a mistake

Síðumúli 13, 108, Reykjavíkurborg · +3545712900

Nearby, also direct

Places near Sup Iceland that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Sup Iceland's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

50.8%

33 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT for "Kayaking or paddleboarding tomorrow morning, tickets online" in Reykjavík tours, attractions and museums, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Reykjavík tours, attractions and museums and a link to each one's own site. This business was named in one answer, by 1 of the 2 assistants asked.

QuestionNamed byAsked
Kayaking or paddleboarding tomorrow morning, tickets online.ChatGPT with a link to this site2026-11-04

Every place named in Reykjavík tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 1 of 2 assistants, Direct Index

<a href="https://directindex.org/r/adventurevikings.is"><img src="https://directindex.org/badge/named/adventurevikings.is.svg" alt="Named by 1 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Kayaking or paddleboarding tomorrow morning, tickets online.” (ChatGPT, with a link to this site)

Where it stands

How Sup Iceland compares

Where it stands

71 of 118 in Reykjavík tours, attractions and museums

Top 60% of the sites scanned in this index. Just above: Reykjavik by boat D, Snæland Travel D. Just below: Reykjavik Sailors D, Destination Islande D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)92%yes
Structured data with address, phone and hours25%no
Have an llms.txt42%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 236,086 sites55%25%50.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Ice Tourism - Travel agency30 mDno
Hey Iceland151 mCyes
Sula Travel153 mDyes
Bændaferðir154 mFno
F4x4313 mCyes
Nordic Visitor330 mByes
Iceland Travel331 mFno
ÍSOR - Iceland GeoSurvey527 mCyes
Atlantik ehf557 mCno
Fjallakofinn-Ævintýraferðir / Íslandsvinir hf.574 mFno
Businesses like yours

Businesses like Sup Iceland in Reykjavík tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Reykjavík tours, attractions and museums11853%22%50.8%
Sites built with WordPress in Reykjavík tours, attractions and museums5256%21%50.8%

After the top fixes

With the three fixes above (No ticket link on the website; Structured data is incomplete; No tickets and prices found), the score would be about 95.4%, which would be first of 118 in Reykjavík tours, attractions and museums.

Findings

What to fix first

  1. No ticket link on the website +15 points

    There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. How to fix it

  2. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  3. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Reykjavík tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (Organization) no address, phone or hours in it

Builder: wordpress · contact page /contact/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details