The Direct Index
Report · Karlsruhe tours, attractions and museums · scanned 2026-10-24

Zentrum für Kunst und Medien

zkm.de is partly visible to agents.

Listed by OpenStreetMap.

BookCallWebsite

Ways to reach Zentrum für Kunst und Medien directly, with no marketplace in between. Checked 2026-10-24. On the business's own site. Report a mistake

Lorenzstraße 19 76135 Karlsruhe · +49 721 81001200

Step-free access (OpenStreetMap)

Languages: German, English

Diese Seite auf Deutsch

Nearby, also direct

Places near Zentrum für Kunst und Medien that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Zentrum für Kunst und Medien's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

63.1%

41 of 65 points available

0/5

agent-readiness level, Not Ready

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Named by assistants

Named by ChatGPT and Gemini for 5 questions, including "Skip-the-line tickets for the main museum tomorrow, where do I buy them?" in Karlsruhe tours, attractions and museums, October 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Karlsruhe tours, attractions and museums and a link to each one's own site. This business was named in 5 answers, by 2 of the 2 assistants asked.

QuestionNamed byAsked
Skip-the-line tickets for the main museum tomorrow, where do I buy them?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-24
A bike tour of the city for a family with kids, book for Saturday.Gemini with a link to this site2026-10-24
A sunset boat tour tomorrow, I want to book directly.Gemini with a link to this site2026-10-24
A private guide for half a day with the family, how do I book one?ChatGPT with a link to this site
Gemini with a link to this site
2026-10-24
It's raining. Something fun to book indoors for this afternoon.ChatGPT with a link to this site2026-10-24

Every place named in Karlsruhe tours, attractions and museums, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 2 assistants, Direct Index

<a href="https://directindex.org/r/zkm.de"><img src="https://directindex.org/badge/named/zkm.de.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“Skip-the-line tickets for the main museum tomorrow, where do I buy them?” (ChatGPT, Gemini, with a link to this site)
“A bike tour of the city for a family with kids, book for Saturday.” (Gemini, with a link to this site)
“A sunset boat tour tomorrow, I want to book directly.” (Gemini, with a link to this site)
“A private guide for half a day with the family, how do I book one?” (ChatGPT, Gemini, with a link to this site)
“It's raining. Something fun to book indoors for this afternoon.” (ChatGPT, with a link to this site)

Where it stands

How Zentrum für Kunst und Medien compares

Where it stands

10 of 39 in Karlsruhe tours, attractions and museums

Top 26% of the sites scanned in this index. Just above: RetroGames e.V C, Staatliche Kunsthalle Karlsruhe C. Just below: Knielinger Museum C, Alltours C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain90%yes
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)100%yes
Structured data with address, phone and hours0%no
Have an llms.txt10%no

The top 10% are the 10 highest-scoring reachable sites in the index at the last update.

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Staatliche Kunsthalle Karlsruhe108 mCyes
Kunstmuseum Karlsruhe159 mFno
Stiftung Forum Recht977 mCyes
TUI1.2 kmFno
Rechtshistorisches Museum1.2 kmDno
Hirsch Reisen1.2 kmDno
Alltours1.3 kmCyes
DER Reisebüro1.3 kmCyes
ltur1.3 kmDno
Staatliches Museum für Naturkunde1.3 kmFno
Businesses like yours

Businesses like Zentrum für Kunst und Medien in Karlsruhe tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Karlsruhe tours, attractions and museums3947%5%63.1%

The best of the businesses of the same kind in Karlsruhe tours, attractions and museums

Historisches Depot 1913 B 75.4% · Ikarus Reisen B 73.8% · Alltours C 68.8% · DER Reisebüro C 68.8% · Badisches Landesmuseum C 63.1%

After the top fixes

With the two fixes above (No structured data for the business; No tickets and prices found), the score would be about 95.4%, which would be first of 39 in Karlsruhe tours, attractions and museums.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No tickets and prices found +7 points

    Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it

  3. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  4. The phone number on the site doesn't match the open map data

    The site shows +49 (0) 721/8100-1990, but OpenStreetMap or Overture Maps lists +49 721 81001200. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Karlsruhe tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Tickets on your own site Agents can buy tickets without going through a marketplace.

Builder: unknown · contact page /de/oeffnungszeiten: nothing new; booking page /de/fuehrungen-workshops-buchung: phone

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Zentrum für Kunst und Medien",
  "url": "https://zkm.de/",
  "telephone": "+49 721 81001200",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lorenzstraße 19",
    "postalCode": "76135",
    "addressLocality": "Karlsruhe",
    "addressCountry": "DE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 49.0017226,
    "longitude": 8.3836449
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://zkm.de/de/fuehrungen-workshops-buchung",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Zentrum für Kunst und Medien

> museum in Lorenzstraße 19 76135 Karlsruhe, Karlsruhe tours, attractions and museums. Phone +49 721 81001200.

## Book or order directly

- Book: https://zkm.de/de/fuehrungen-workshops-buchung (on the business's own site)

## About

- Website: https://zkm.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/zkm.de"><img src="https://directindex.org/badge/zkm.de.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Zentrum für Kunst und Medien

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/zkm.de, through the MCP tool direct_record and in the city feed /city/karlsruhe-tours/direct.json.

PathLinkStatus
Bookzkm.de/de/fuehrungen-workshops-buchung own sitefound by the scan of 2026-10-24, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone+49 721 81001200

Stable links that count: /go/zkm.de/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: booking page /de/fuehrungen-workshops-buchung: phone.

Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno