The Direct Index
Report · Belfast hairdressers, beauty salons and massage · scanned 2026-11-14

Willow Massage Centre

willowmassage.co.uk is ready for agents.

Listed by Overture Maps.

BookMenuCallWebsite

Ways to reach Willow Massage Centre directly, with no marketplace in between. Checked 2026-11-14. On the business's own site. Report a mistake

Hours, from willowmassage.co.uk: Mon 10:00–20:00 · Tue 10:00–21:00 · Wed–Thu 10:00–20:00 · Fri–Sat 10:00–18:00 · Sun closed

90 Castlereagh Rd, BT5 5FR, Belfast · +442890504695

Open on Saturday · Open after 19:00 on a weekday

Prices: 4 prices on the site, the middle one £51.50 · WhatsApp: a link on the site

Nearby, also direct

Places near Willow Massage Centre that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Willow Massage Centre's website. It can read what Willow Massage Centre offers. It finds a way to book or order directly on the site.

95.4%

62 of 65 points available

1/5

agent-readiness level, Basic Web Presence

0

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

4 prices on the landing page, the middle one £51.50.

In Belfast, the middle price of comparable sites that show prices is £41.50.

Every city compared →
Named by assistants

Named by ChatGPT and Gemini for "A 60-minute massage this evening, book it for me" in Belfast hairdressers, beauty salons and massage, November 2026

Each assistant was asked the way people ask, with web search on, for up to three places in Belfast hairdressers, beauty salons and massage and a link to each one's own site. This business was named in one answer, by 2 of the 2 assistants asked.

QuestionNamed byAsked
A 60-minute massage this evening, book it for me.ChatGPT with a link to this site
Gemini with a link to this site
2026-11-14

Every place named in Belfast hairdressers, beauty salons and massage, question by question.

Show it

The badge shows how many of the assistants asked named this business, and the month. It updates after every round.

Named by 2 of 2 assistants, Direct Index

<a href="https://directindex.org/r/willowmassage.co.uk"><img src="https://directindex.org/badge/named/willowmassage.co.uk.svg" alt="Named by 2 of 2 assistants, Direct Index" width="300" height="40"></a>
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask:
“A 60-minute massage this evening, book it for me.” (ChatGPT, Gemini, with a link to this site)

Where it stands

How Willow Massage Centre compares

Where it stands

8 of 326 in Belfast hairdressers, beauty salons and massage

Top 2% of the sites scanned in this index. Just above: Nicola O'Neill Make Up, Brows and Beauty A, Omorphia Laser Cosmetics A. Just below: Lynette Murray Hair A, Belfast Aesthetic Hub A.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain88%yes
Publish the menu or price list as HTML85%yes
Let AI crawlers in (no block at the server or in robots.txt)97%yes
Structured data with address, phone and hours32%yes
Have an llms.txt41%yes

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 270,003 sites55%25%95.4%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Boyz To Men38 mCno
Niki's Massage And Beauty293 mByes
Nail Bar - Gelish NI303 mDno
Belfast Head Spa307 mAyes
Natural Touch Beauty and Skin Clinic309 mFno
Tk Aesthetics318 mDno
The Make-up Medic318 mDno
Martyna Kuligowska Makeup Artist328 mDno
Makeup Academy N I333 mFno
Omorphia Laser Cosmetics335 mAyes
Businesses like yours

Businesses like Willow Massage Centre in Belfast hairdressers, beauty salons and massage

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Belfast hairdressers, beauty salons and massage32651%23%95.4%
Sites built with WordPress in Belfast hairdressers, beauty salons and massage9360%28%95.4%
Findings

Nothing to fix

    Already right

    • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
    • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
    • Structured data found (HealthAndBeautyBusiness) address, phone, opening hours
    • Price list of services is an HTML page Agents can read the items and prices.
    • Appointments on your own site Agents can book an appointment without going through a marketplace.

    Builder: wordpress · contact page /contact/: nothing new; menu page /book/belfast-treatment-price/: 47 prices; booking page /book/: nothing new

    Owners

    Own this business?

    Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

    · Markdown · Dispute a check

    Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

    Show the score

    For developers and agents

    What agents get, and what the site publishes

    The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details