The Direct Index
Report · London dentists, clinics and vets · scanned 2026-10-21

The REAL Clinic

therealclinic.com is partly visible to agents.

Listed by Overture Maps.

BookCallWebsite

Ways to reach The REAL Clinic directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake

25 Patcham Terrace, SW8 4EX, London · 020 3818 1889

Nearby, also direct

Places near The REAL Clinic that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open The REAL Clinic's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

63.1%

41 of 65 points available

1/5

agent-readiness level, Basic Web Presence

2

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How The REAL Clinic compares

Where it stands

2,376 of 5,105 in London dentists, clinics and vets

Top 47% of the sites scanned in this index. Just above: The Pinner Dental Practice C, The Portland Road Practice C. Just below: The Raj Osteo Clinic C, The Restorative Dental Practice C.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML8%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours36%no
Have an llms.txt47%yes

The top 10% are the 525 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Duda 2,300 sites43%10%63.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Proface Dental Battersea94 mFyes
Community Drugs Project255 mFno
Vere Dental304 mCyes
Battersea Fields Practice602 mCyes
Derm Design by Dr Natalie Miller751 mByes
London Dental Implant906 mByes
SW Smiles912 mCyes
Dr Kiarash Banai914 mDyes
Animal Wellbeing Centre925 mAyes
Farzad, Ramin997 mCyes
Businesses like yours

Businesses like The REAL Clinic in London dentists, clinics and vets

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in London dentists, clinics and vets5,10553%28%63.1%
Sites built with Duda in London dentists, clinics and vets4143%2%63.1%

The best of the sites built with Duda in London dentists, clinics and vets

Alexander House Dental Practice B 84.6% · Barking Physical Therapy Centre C 63.1% · Bexley Hearing Centre C 63.1% · Campbell House Dental Practice C 63.1% · Chislehurst Dental Care C 63.1%

After the top fixes

With the two fixes above (No structured data for the business; No list of services and prices found), the score would be about 95.4%, which would be first of 5,105 in London dentists, clinics and vets.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (Dentist, MedicalClinic, Physiotherapy or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No list of services and prices found +7 points

    Agents answer 'what do they treat and what does it cost?' from directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in London dentists, clinics and vets. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: duda · contact page /contact: booking link (other), booking via calendly; booking page /surgical: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on duda.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The REAL Clinic",
  "url": "http://realclinic.uk",
  "telephone": "020 3818 1889",
  "address": "25 Patcham Terrace, SW8 4EX, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.476285,
    "longitude": -0.147258
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.therealclinic.com/surgical",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score C

<a href="https://directindex.org/r/therealclinic.com"><img src="https://directindex.org/badge/therealclinic.com.svg" alt="Agent-Direct Score C" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for The REAL Clinic

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/therealclinic.com, through the MCP tool direct_record and in the city feed /city/london-clinics/direct.json.

PathLinkStatus
Bookwww.therealclinic.com/surgical own sitefound by the scan of 2026-10-21, not yet tested
Ordernone on record
Menunone on record
Hoursnone on record
Phone020 3818 1889

Stable links that count: /go/therealclinic.com/book answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Found one hop past the home page: contact page /contact: booking link (other), booking via calendly.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtno how
Content Signals in robots.txtyes
Markdown on Accept: text/markdownno how
llms.txtyes
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno