The Direct Index
Report · Newcastle upon Tyne tours, attractions and museums · scanned 2026-11-14

The Aurora Zone

theaurorazone.com is partly visible to agents.

Listed by Overture Maps.

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Ways to reach The Aurora Zone directly, with no marketplace in between. Checked 2026-11-14. Report a mistake

164 BRINKBURN STREET, NE6 2AR, NEWCASTLE UPON TYNE · +441670785012

Prices: 20 prices on the site, the middle one £1.85

Nearby, also direct

Places near The Aurora Zone that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

Some AI assistants are turned away by The Aurora Zone's website. It can read what The Aurora Zone offers. It finds a phone number, but no link to book or order online.

55.8%

36.3 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

What the site tells visitors Measured, not scored

These don't change the grade.

20 prices on the landing page, the middle one £1.85.

Every city compared →
Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How The Aurora Zone compares

Where it stands

31 of 76 in Newcastle upon Tyne tours, attractions and museums

Top 41% of the sites scanned in this index. Just above: Enterprise Car & Van Hire - Byker C, Newcastle Travel and Tours C. Just below: Artisan Travel C, Benwell Vallum Crossing D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain90%no
Publish the menu or price list as HTML30%yes
Let AI crawlers in (no block at the server or in robots.txt)100%no
Structured data with address, phone and hours30%no
Have an llms.txt10%no

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 270,003 sites55%25%55.8%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Activities Abroad0 mCno
Artisan Travel40 mCno
Saddle Skedaddle476 mByes
Minibus Hire Newcastle UK669 mCyes
Enterprise Car & Van Hire - Byker785 mCyes
Seven Stories849 mFno
Ouseburn Farm853 mDno
Very Cheap Holidays971 mDno
Port of Tyne Authority1.4 kmFno
Stagecoach Newcastle1.8 kmByes
Businesses like yours

Businesses like The Aurora Zone in Newcastle upon Tyne tours, attractions and museums

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Newcastle upon Tyne tours, attractions and museums7645%18%55.8%
Sites built with WordPress in Newcastle upon Tyne tours, attractions and museums1954%21%55.8%

After the top fixes

With the three fixes above (No ticket link on the website; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 95.4%, which would be first of 76 in Newcastle upon Tyne tours, attractions and museums.

Findings

What to fix first

  1. No ticket link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. How to fix it

  2. The server turns AI crawlers away at the door +6.7 points

    Requests as GPTBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. How to fix it

  3. Structured data is incomplete +6 points

    Missing: address, telephone, opening hours. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Newcastle upon Tyne tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • Structured data found (Organization) no address, phone or hours in it
  • Tickets and prices with prices on the page Agents can read the items and prices.

Builder: wordpress · contact page /introduction/contact-us/: nothing new · What to paste

Owners

Own this business?

Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details