The Old Treasure Chest
the-world-of-travel.com is largely invisible to agents.
Listed by Overture Maps.
Ways to reach The Old Treasure Chest directly, with no marketplace in between. Checked 2026-10-21. Report a mistake
62-64 Station Rd, SW13 0LP, London · 020 8392 2888
Places near The Old Treasure Chest that take a booking or an order on their own website, with no marketplace in between.
- Chiswick House1.6 km
- Cool Travel Ltd.1.9 km
- St. Peter's Pilgrimages2.1 km
The website's grade
An AI assistant can open The Old Treasure Chest's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.
22 of 65 points available
agent-readiness level, Not Ready
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. The Old Treasure Chest wasn't one of them. See who was named →
How The Old Treasure Chest compares
1,422 of 1,861 in London tours, attractions and museums
Top 76% of the sites scanned in this index. Just above: Stream Arts F, Sufi Cheap Flights UK F. Just below: Type Museum F, UK Sky Travel F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 32% | no |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| The World of Travel | 0 m | F | no |
| Untravelled Paths Ltd | 697 m | F | no |
| The Food Market Chiswick | 1.2 km | F | no |
| Latin Odyssey Ltd. | 1.3 km | D | no |
| South America Odyssey | 1.3 km | C | no |
| Chiswick House | 1.6 km | B | yes |
| Hogarth's House | 1.8 km | F | no |
| Cool Travel Ltd. | 1.9 km | B | yes |
| Grosvenor Guide Services | 2.0 km | D | no |
| St. Peter's Pilgrimages | 2.1 km | F | yes |
Businesses like The Old Treasure Chest in London tours, attractions and museums
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London tours, attractions and museums | 1,861 | 44% | 12% | 33.8% |
After the top fixes
With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 90.8%, which would be first of 1,861 in London tours, attractions and museums.
What to fix first
- No structured data for the business +15 points
Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it
- No ticket link on the website +15 points
There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. How to fix it
- No tickets and prices found +7 points
Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. How to fix it
- No working HTTPS +3 points
The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- No llms.txt no points, but worth doing
Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in London tours, attractions and museums. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
Builder: unknown · contact page /n2au1.htm: nothing new · What to paste
Own this business?
Claiming is free and takes one email to confirm. Then you can correct what assistants are told, and you get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes. Show the details