The Direct Index
Report · New York · scanned 2026-10-23

Tha Phraya

thaphraya.com is mostly ready for agents.

Listed by Overture Maps.

OrderMenuCallWebsite

Ways to reach Tha Phraya directly, with no marketplace in between. Checked 2026-10-23. Through toast acting for the business. Report a mistake

1553 2nd Ave, 10028, New York · +16465641456

Nearby, also direct

Places near Tha Phraya that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Tha Phraya's website. What Tha Phraya offers is in a PDF or an image, and assistants read those badly. To book or order, it is sent to OpenTable, a marketplace.

72.3%

47 of 65 points available

1/5

agent-readiness level, Basic Web Presence

4

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about New York and named 69 places. Tha Phraya wasn't one of them. See who was named →

Where it stands

How Tha Phraya compares

Where it stands

3,341 of 11,000 in New York

Top 30% of the sites scanned in this index. Just above: Terakawa Ramen B, Teriyaki One B. Just below: Thai Restaurant B, The Butcher’s Daughter B.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%yes
Publish the menu or price list as HTML95%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours59%no
Have an llms.txt25%no

The top 10% are the 1114 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with Squarespace 29,454 sites61%42%72.3%
Sites using OpenTable 5,719 sites69%51%72.3%
Sites using Toast 5,253 sites73%61%72.3%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Penang thai170 mDno
Regional Thai Sawoy thai371 mFno
Spice thai376 mByes
Thai @ Lex thai443 mDyes
THEP thai478 mByes
Up Thai thai585 mDyes
Thai Hot Box thai768 mByes
Bangrak Thai Cuisine thai863 mFno
Le Viêt Thai vietnamese, thai867 mAyes
LENOXTHAI thai1.2 kmByes
Businesses like yours

Businesses like Tha Phraya in New York

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in New York11,00052%34%72.3%
Sites built with Squarespace in New York1,23770%52%72.3%
Sites using OpenTable in New York29870%52%72.3%
Sites built with Squarespace and using OpenTable in New York5273%58%72.3%

The best of the sites built with Squarespace and using OpenTable in New York

Bobo A 100% · Persepolis A 93.8% · Plado A 93.8% · BLACKBARN Restaurant A 92.3% · Thai 72 A 92.3%

After the top fixes

With the three fixes above (Structured data is incomplete; Booking only through opentable; Menu or price list is a PDF), the score would be about 95.4%. That would be 336th of 11,000 in New York, up from 3341st.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. Structured data is incomplete +7 points

    Missing: address, telephone, opening hours. How to fix it

  2. Booking only through opentable +5 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. Menu or price list is a PDF +3 points

    Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in New York. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in No rule blocks the main AI user agents.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
  • Structured data found (LocalBusiness) no address, phone or hours in it
  • Ordering through toast on your own domain There's no marketplace commission, and the customer stays yours.
  • Toast works with agents through its partners Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Terms read on 2026-10-15: https://www.digitaltransactions.net/square-toast-jump-into-ai-boosted-google-maps/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

Builder: squarespace · contact page /about: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on squarespace.

Where to paste it on Squarespace: the Code Injection panel, in the Header field, which applies to every page. It needs the Core plan or above. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Tha Phraya",
  "url": "http://thaphraya.com/",
  "telephone": "+16465641456",
  "address": "1553 2nd Ave, 10028, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.77452668,
    "longitude": -73.95451521
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/online/tha-phraya-thai-1553-2nd-ave",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Tha Phraya

> local business (thai) in 1553 2nd Ave, 10028, New York, New York. Phone +16465641456.

## Book or order directly

- Order: https://order.toasttab.com/online/tha-phraya-thai-1553-2nd-ave (through toast acting for the business)
- Menu: https://www.thaphraya.com/s/Grand-Menu-Website_226_V1-1.pdf

## About

- Website: http://thaphraya.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score B

<a href="https://directindex.org/r/thaphraya.com"><img src="https://directindex.org/badge/thaphraya.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Tha Phraya

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/thaphraya.com, through the MCP tool direct_record and in the city feed /city/new-york/direct.json.

PathLinkStatus
Booknone on record
Orderorder.toasttab.com/online/tha-phraya-thai-1553-2nd-ave vendor on own site: Toastfound by the scan of 2026-10-23, not yet tested
Menuwww.thaphraya.com/s/Grand-Menu-Website_226_V1-1.pdf pdffrom the scan
Hoursnone on record
Phone+16465641456

Stable links that count: /go/thaphraya.com/order, /go/thaphraya.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Toast
yes
Vendor terms for agents
Toast, read 2026-10-15
Through partners

Toast's guest terms could not be read on 2026-10-15 (bot challenge); since August 2026 Google's Ask Maps completes orders at Toast restaurants through Toast Local under the UCP for Food standard. Source. About Toast · all vendors.

Agent readiness

Level 1 of 5, Basic Web Presence

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtyes
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessyes