The Phoenix Effect

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

What to fix first

1. The site turns away every visitor that isn't a browser, AI agents included +25 points

   A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

2. No price list of services found +7 points

   Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

3. Structured data is incomplete +6 points

   Missing: address, telephone, opening hours. How to fix it

4. The phone number on the site doesn't match the open map data

   The site shows 123-456-7890, but OpenStreetMap or Overture Maps lists 0402 768 807. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

No one is listed yet to fix this in Melbourne hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

• robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
• Structured data found (Organization) no address, phone or hours in it
• Appointments on your own site Agents can book an appointment without going through a marketplace.

Builder: wordpress · Front: cloudflare · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "The Phoenix Effect",
  "url": "http://tarnbelton.com",
  "telephone": "0402 768 807",
  "address": "445 Princes Hwy Suite 23, 3809, Officer",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -38.06016,
    "longitude": 145.41194
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://tarnbelton.com/treatments/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>