Tarmac London
tarmac.com is largely invisible to agents.
Listed by Overture Maps.
Ways to reach Tarmac London directly, with no marketplace in between. Checked 2026-10-21. On the business's own site. Report a mistake
40 Strand, WC2N 5RW, London · +448001218218
Places near Tarmac London that take a booking or an order on their own website, with no marketplace in between.
The website's grade
AI assistants can't open Tarmac London's website, so they go by what other sites say about it.
23 of 65 points available
agent-readiness level
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
How Tarmac London compares
3,630 of 4,824 in London cafes and bars
Top 75% of the sites scanned in this index. Just above: Supergrill F, System F. Just below: Tea Darling F, Tesco Café F.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | no |
| Structured data with address, phone and hours | 52% | no |
| Have an llms.txt | 20% | no |
The top 10% are the 493 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with WordPress 145,483 sites | 57% | 28% | 35.4% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| The Theodore Bullfrog | 24 m | A | yes |
| The Retro Bar | 41 m | B | no |
| Coffee & Real eating co. | 82 m | B | yes |
| Mr Fogg's Society of Exploration | 98 m | B | yes |
| Gordon's Wine Bar | 132 m | A | yes |
| The Marquis | 139 m | D | no |
| The Porterhouse | 150 m | B | yes |
| The Harp | 150 m | C | no |
| The Ship and Shovell | 156 m | F | no |
| Cafe in the Crypt | 174 m | F | no |
Businesses like Tarmac London in London cafes and bars
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 4,824 | 52% | 32% | 35.4% |
| Sites built with WordPress in London cafes and bars | 750 | 65% | 46% | 35.4% |
The best of the sites built with WordPress in London cafes and bars
Bar Américain A 100% · The Alexandra A 100% · The Cherry Tree A 100% · The Roundhouse A 100% · Hope & Anchor A 95.4%
After the top fixes
With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete; No menu or price list found), the score would be about 95.4%. That would be 45th of 4,824 in London cafes and bars, up from 3630th.
This site appears in 2 cities (2 places on tarmac.com). All the cities it's in →
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- The site turns away every visitor that isn't a browser, AI agents included +25 points
A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it
- Structured data is incomplete +7 points
Missing: address, telephone, opening hours. How to fix it
- No menu or price list found +7 points
Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. How to fix it
- Booking through an unrecognised third party no points, but worth doing
Check that the provider keeps your business as the seller of record. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in London cafes and bars. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
- Structured data found (Organization) no address, phone or hours in it
- Ordering on your own site Agents can order without going through a marketplace.
Builder: wordpress · Front: cloudflare · A plain fetch got cloudflare_challenge; a real browser got the page, so the scan continues on the rendered page.
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.
Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Tarmac London",
"url": "http://www.tarmac.co.uk/",
"telephone": "+448001218218",
"address": "40 Strand, WC2N 5RW, London",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.508991,
"longitude": -0.124126
},
"potentialAction": [
{
"@type": "OrderAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.tarmac.com/services/concrete-delivery/",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
}
}
]
}
</script>
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Rescan now · Markdown · Dispute a check
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for Tarmac London
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/tarmac.com, through the MCP tool direct_record and in the city feed /city/london-cafes-bars/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | www.tarmac.com/services/concrete-delivery/ own site | found by the scan of 2026-10-21, not yet tested |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +448001218218 |
Stable links that count: /go/tarmac.com/order answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | no |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square, Toast, or a vendor whose terms allow agents | no |
Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.
Not measured
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| JSON-LD for the business | yes |