The Direct Index
Report · San Francisco · scanned 2026-10-24

Swiss Louis

swisslouis.com is largely invisible to agents.

Listed by OpenStreetMap · Overture Maps.

MenuCallWebsite

Ways to reach Swiss Louis directly, with no marketplace in between. Checked 2026-10-24. Report a mistake

Pier 39 94133 San Francisco · +1-415-421-2913

Outdoor seating (OpenStreetMap)

Nearby, also direct

Places near Swiss Louis that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

AI assistants can't open Swiss Louis's website, so they go by what other sites say about it.

30.8%

20 of 65 points available

–

agent-readiness level

3

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about San Francisco and named 113 places. Swiss Louis wasn't one of them. See who was named →

Where it stands

How Swiss Louis compares

Where it stands

1,725 of 2,332 in San Francisco

Top 74% of the sites scanned in this index. Just above: Sophie's Crepes F, Sorabol Korean BBQ F. Just below: Taqueria Guadalajara F, Teruya Ramen F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain100%no
Publish the menu or price list as HTML89%yes
Let AI crawlers in (no block at the server or in robots.txt)96%no
Structured data with address, phone and hours55%no
Have an llms.txt25%no

The top 10% are the 236 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 224,455 sites55%24%30.8%

Nearest places with a similar menu

PlaceDistanceGradeDirect booking or ordering
Crab House seafood89 mByes
Bubba Gump Shrimp Company seafood109 mByes
Cousins Maine Lobster Restaurant - Pier 41 San Francisco seafood191 mCyes
Sabella & La Torre seafood494 mCno
No.9 Fishermen's Grotto - Mike Geraldi & Sons seafood519 mFno
Joe's Crab Shack seafood561 mByes
Monterey Fish seafood595 mByes
Butterfly Restaurant seafood598 mFno
A. La Rocca Seafood Inc seafood623 mFno
Ristorante Fior d'Italia italian694 mByes
Businesses like yours

Businesses like Swiss Louis in San Francisco

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in San Francisco2,33249%32%30.8%
Sites built with WordPress in San Francisco38661%36%30.8%

The best of the sites built with WordPress in San Francisco

ABSteak A 100% · Barstool Bites A 100% · Los Hermanos A 100% · Z & Y Restaurant A 100% · Z&Y Bistro A 100%

After the top fixes

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No booking or ordering link on the website; Structured data is incomplete), the score would be about 95.4%. That would be 40th of 2,332 in San Francisco, up from 1725th.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. The site turns away every visitor that isn't a browser, AI agents included +25 points

    A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. How to fix it

  2. No booking or ordering link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. How to fix it

  3. Structured data is incomplete +4 points

    Missing: telephone, opening hours. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in San Francisco. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • Structured data found (Organization) address
  • Menu or price list is an HTML page Agents can read the items and prices.

Builder: wordpress · A plain fetch got challenge:checking your browser; a real browser got the page, so the scan continues on the rendered page.

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Swiss Louis",
  "url": "http://swisslouis.com",
  "telephone": "+1-415-421-2913",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Pier 39",
    "postalCode": "94133",
    "addressLocality": "San Francisco"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.8101661,
    "longitude": -122.410708
  },
  "servesCuisine": [
    "italian",
    "seafood"
  ],
  "hasMenu": "https://swisslouis.com/menu/"
}
</script>
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/swisslouis.com"><img src="https://directindex.org/badge/swisslouis.com.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Swiss Louis

The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/swisslouis.com, through the MCP tool direct_record and in the city feed /city/san-francisco/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menuswisslouis.com/menu/ html_pagefrom the scan
Hoursnone on record
Phone+1-415-421-2913

Stable links that count: /go/swisslouis.com/menu answer 302 to the links above; the count is the line "followed N direct links" on this page.

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

Agent readiness

Not measured

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

JSON-LD for the businessyes