SMASH Boston
smashhairboston.com is mostly ready for agents.
Listed by Overture Maps.
Ways to reach SMASH Boston directly, with no marketplace in between. Checked 2026-10-23. Through square acting for the business. Report a mistake
473 Shawmut Ave, 02118, Boston · +16177561857
Prices: 10 prices on the site, the middle one $130
Places near SMASH Boston that take a booking or an order on their own website, with no marketplace in between.
The website's grade
An AI assistant can open SMASH Boston's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.
47 of 65 points available
agent-readiness level, Basic Web Presence
things to fix
Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.
What the site tells visitors Measured, not scored
These don't change the grade.
In Boston, the middle price of comparable sites that show prices is $91.25.
Every city compared →What assistants answer
Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.
The assistants were asked 12 everyday questions about Boston hairdressers and beauty salons and named 51 places. SMASH Boston wasn't one of them. See who was named →
How SMASH Boston compares
117 of 671 in Boston hairdressers and beauty salons
Top 17% of the sites scanned in this index. Just above: Nastahjas Hair Bar B, PhoRaya Thai Spa B. Just below: Seaport Barbers B, Seaport Medspa B.
| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | yes |
| Publish the menu or price list as HTML | 15% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 46% | yes |
The top 10% are the 68 highest-scoring reachable sites in the index at the last update.
Compared with its peers
| Average score | A or B | This site | |
|---|---|---|---|
| Sites built with Wix 42,583 sites | 54% | 31% | 72.3% |
| Sites using Square 5,073 sites | 65% | 41% | 72.3% |
Nearest places in the index
| Place | Distance | Grade | Direct booking or ordering |
|---|---|---|---|
| Eye Adore Threading Boston (south End) | 12 m | C | yes |
| Anita Kurl | 129 m | B | yes |
| Belsito Barber Shop | 242 m | F | no |
| Essentially Bare Laser MedSpa | 253 m | B | yes |
| Vibrant Beauty Salon | 269 m | D | yes |
| Revive Hair Studio | 271 m | F | no |
| Stephen Ferreira Barbering | 276 m | C | yes |
| DH Estetika: Skin Care and Wig Boutique - Boston | 299 m | D | no |
| Parlor On Tremont | 307 m | C | yes |
| El Barberitos Unisex | 314 m | B | no |
Businesses like SMASH Boston in Boston hairdressers and beauty salons
| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Boston hairdressers and beauty salons | 671 | 49% | 20% | 72.3% |
| Sites built with Wix in Boston hairdressers and beauty salons | 75 | 60% | 35% | 72.3% |
| Sites using Square in Boston hairdressers and beauty salons | 43 | 63% | 42% | 72.3% |
| Sites built with Wix and using Square in Boston hairdressers and beauty salons | 10 | 68% | 70% | 72.3% |
The best of the sites built with Wix and using Square in Boston hairdressers and beauty salons
Salon Hue Boston B 78.5% · Fashion Point Spa B 72.3% · PhoRaya Thai Spa B 72.3% · Seaport Medspa B 72.3% · Sense Thai Massage and Bodywork B 72.3%
After the top fixes
With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 3rd of 671 in Boston hairdressers and beauty salons, up from 117th.
Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.
What to fix first
- No price list of services found +7 points
Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it
- Structured data is incomplete +3 points
Missing: opening hours. How to fix it
Send the fixes to your web person
No one is listed yet to fix this in Boston hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.
Already right
- robots.txt lets AI crawlers in No rule blocks the main AI user agents.
- AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- Structured data found (LocalBusiness) address, phone
- Ordering through square on your own domain There's no marketplace commission, and the customer stays yours.
Builder: wix
What to paste
Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wix.
Where to paste it on Wix: Settings, then Custom Code under Development & integrations, then Add Custom Code; choose All pages and Head. The site must be published with a connected domain. the official help page.
Show the code to paste
Structured data (JSON-LD)
Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "SMASH Boston",
"url": "https://www.smashhairboston.com/",
"telephone": "+16177561857",
"address": "473 Shawmut Ave, 02118, Boston",
"geo": {
"@type": "GeoCoordinates",
"latitude": 42.33889562,
"longitude": -71.07585316
},
"potentialAction": [
{
"@type": "OrderAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://book.squareup.com/appointments/3b32fa6c-5956-4b61-ba68-e10d7f0a4e4d/location/YVGQYKBC5VHSC/services",
"actionPlatform": [
"http://schema.org/DesktopWebPlatform",
"http://schema.org/MobileWebPlatform"
]
}
}
]
}
</script>
Own this business?
If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.
Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Show the score
Owners who score well put the badge on their site. It links back here and updates with every scan.
<a href="https://directindex.org/r/smashhairboston.com"><img src="https://directindex.org/badge/smashhairboston.com.svg" alt="Agent-Direct Score B" width="236" height="40"></a>
What agents get, and what the site publishes
The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.
Show the details
What agents get for SMASH Boston
The links an assistant is sent when it books, orders or reads the menu for this business, where each leads, and when a browser last checked it. The same record is served as JSON at /api/direct/smashhairboston.com, through the MCP tool direct_record and in the city feed /city/boston-salons/direct.json.
| Path | Link | Status |
|---|---|---|
| Book | none on record | |
| Order | book.squareup.com/appointments/3b32fa6c-5956-4b61-ba68-e10d7 vendor on own site: Square | found by the scan of 2026-10-23, not yet tested |
| Menu | none on record | |
| Hours | none on record | |
| Phone | +16177561857 |
Stable links that count: /go/smashhairboston.com/order answer 302 to the links above; the count is the line "followed N direct links" on this page.
Owners: claim the business below to correct this record; the claim email carries the link.
Can an agent transact?
Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.
| UCP profile /.well-known/ucp, Google and Shopify's Universal Commerce Protocol | yes |
| ACP discovery document /.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol | no |
| MCP server card /.well-known/mcp/server-card.json | no |
| Ordering vendor that takes agent orders Square | yes |
| Vendor terms for agents Square, read 2026-10-15 | Yes |
Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Source. About Square · all vendors.
Level 1 of 5, Basic Web Presence
These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.
| Link headers on the homepage | no how |
| sitemap.xml | yes |
| AI bot rules in robots.txt | yes |
| Content Signals in robots.txt | no how |
| Markdown on Accept: text/markdown | no how |
| llms.txt | yes |
| API catalog (RFC 9727) | no how |
| MCP server card | no how |
| A2A agent card | no how |
| Agent Skills index | no how |
| OAuth or OIDC discovery | no how |
| OAuth protected resource metadata | no how |
| auth.md | no how |
| Web Bot Auth key directory | no how |
| ARD capability manifest | no how |
| DNS-AID records | no how |
| WebMCP tools on the page | no how |
| JSON-LD for the business | yes |