The Direct Index
Report · Zurich hairdressers and beauty salons · scanned 2026-10-20

Simply New Cosmetics

simply-new.ch is largely invisible to agents.

Listed by Overture Maps.

CallWebsite

Ways to reach Simply New Cosmetics directly, with no marketplace in between. Checked 2026-10-20. Report a mistake

Imbisbühlstrasse 96, 8049, Zürich · +41795081274

Languages: English

Diese Seite auf Deutsch · Cette page en français · Questa pagina in italiano

Nearby, also direct

Places near Simply New Cosmetics that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Simply New Cosmetics's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Treatwell, a marketplace.

38.5%

25 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Simply New Cosmetics compares

Where it stands

593 of 875 in Zurich hairdressers and beauty salons

Top 68% of the sites scanned in this index. Just above: Salon Hairlights F, Siam Royal Spa F. Just below: The Barber Sternen F, The Finnish hairdresser in Zürich F.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain98%no
Publish the menu or price list as HTML10%no
Let AI crawlers in (no block at the server or in robots.txt)96%yes
Structured data with address, phone and hours15%no
Have an llms.txt51%no

The top 10% are the 89 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites using Treatwell 650 sites46%2%38.5%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Beauty By Karin20 mByes
Lux Private Spa34 mByes
MB Nail Spa47 mCyes
Wellness- & Beautycenter172 mDyes
MEN-TANTRA | Körperarbeit & Coaching276 mByes
Massagepraxis Riedhof Zürich-Höngg523 mCno
Yasuko536 mDyes
Hairline for you927 mDno
Feminin Touch Nails & Beauty936 mDno
Y-Beauty1.1 kmFno
Businesses like yours

Businesses like Simply New Cosmetics in Zurich hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Zurich hairdressers and beauty salons87546%16%38.5%
Sites using Treatwell in Zurich hairdressers and beauty salons6144%2%38.5%

The best of the sites using Treatwell in Zurich hairdressers and beauty salons

SOPHIE SOFTNAILS - Zürich Löwenplatz B 72.3% · Vanma Beauty C 69.2% · Beauty Kosmetik Institut C 66.2% · Massagepraxis Riedhof Zürich-Höngg C 66.2% · Noctis C 66.2%

After the top fixes

With the three fixes above (No structured data for the business; Appointments only through treatwell; No price list of services found), the score would be about 90.8%. That would be 2nd of 875 in Zurich hairdressers and beauty salons, up from 593rd.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +15 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. Appointments only through treatwell +12 points

    Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. How to fix it About this vendor

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. No working HTTPS +3 points

    The page is only served over plain http. Browsers and agents rank it lower or refuse it.

  5. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Zurich hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: unknown · Front: cloudflare

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on your builder.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Simply New Cosmetics",
  "url": "http://www.simply-new.ch/",
  "telephone": "+41795081274",
  "address": "Imbisbühlstrasse 96, 8049, Zürich",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.40535795,
    "longitude": 8.48726311
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Simply New Cosmetics

> local business in Imbisbühlstrasse 96, 8049, Zürich, Zurich hairdressers and beauty salons. Phone +41795081274.

## About

- Website: http://www.simply-new.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

Rescan now · Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score F

<a href="https://directindex.org/r/simply-new.ch"><img src="https://directindex.org/badge/simply-new.ch.svg" alt="Agent-Direct Score F" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Simply New Cosmetics

No direct path on record: the scan of 2026-10-20 found no booking or ordering link on simply-new.ch or on a vendor's site. The same record is served as JSON at /api/direct/simply-new.ch, through the MCP tool direct_record and in the city feed /city/zurich-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+41795081274

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Vendor terms for agents
Treatwell, read 2026-10-15
Not stated

Treatwell's website and app terms of use (April 2024), section 8.4.3, forbid automated systems or software that extract content or data without a written licence; bookings fall under separate booking terms that were not read, so an agent booking for a customer is not addressed here. Source. About Treatwell · all vendors.

Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlno how
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno