The Direct Index
Report · Stockholm hairdressers and beauty salons · scanned 2026-10-22

Shama Aesthetic Group

shama.se is hard for agents to use.

Listed by Overture Maps.

CallWebsite

Ways to reach Shama Aesthetic Group directly, with no marketplace in between. Checked 2026-10-22. Report a mistake

Birger Jarlsgatan 104P, 114 20, Stockholm · +4686639306

Languages: English

Nearby, also direct

Places near Shama Aesthetic Group that take a booking or an order on their own website, with no marketplace in between.

Owners

The website's grade

An AI assistant can open Shama Aesthetic Group's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

43.1%

28 of 65 points available

0/5

agent-readiness level, Not Ready

5

things to fix

Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.

See what an AI agent reads on this site →

Assistants

What assistants answer

Each assistant gets three questions about this business: the official website, where to book and where to order. Each cell shows where the answer sent people.

The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Where it stands

How Shama Aesthetic Group compares

Where it stands

625 of 993 in Stockholm hairdressers and beauty salons

Top 63% of the sites scanned in this index. Just above: Sensai hud och skönhet D, Sense Of Us D. Just below: Similan Thaimassage D, Sköndals Barbershop D.

What the top 10% of the index doesTop 10%This site
Take bookings or orders on their own domain94%no
Publish the menu or price list as HTML5%no
Let AI crawlers in (no block at the server or in robots.txt)98%yes
Structured data with address, phone and hours11%no
Have an llms.txt31%no

The top 10% are the 101 highest-scoring reachable sites in the index at the last update.

Compared with its peers

Average scoreA or BThis site
Sites built with WordPress 145,483 sites57%28%43.1%

Nearest places in the index

PlaceDistanceGradeDirect booking or ordering
Devita Medical Beauty Care66 mByes
Stockholm laser center112 mCno
Studio Michélle - Laser hårborttagning i Stockholm142 mCyes
Studio Asoi160 mByes
Saxess By Alex171 mDno
Colours Sthlm189 mFno
Ingrid Rådholm Revoice190 mFno
J.hair193 mCno
Vanadis Solarium194 mFno
Beautify Sthlm208 mDno
Businesses like yours

Businesses like Shama Aesthetic Group in Stockholm hairdressers and beauty salons

GroupSitesAvg scoreA or BThis site
Businesses of the same kind in Stockholm hairdressers and beauty salons99347%11%43.1%
Sites built with WordPress in Stockholm hairdressers and beauty salons38854%16%43.1%

The best of the sites built with WordPress in Stockholm hairdressers and beauty salons

Polpette A 92.3% · Barberaren B 84.6% · Hudkulturen B 84.6% · STHLM Ladies & Gent’s B 84.6% · Sugarwaxing B 84.6%

After the top fixes

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 95.4%, which would be first of 993 in Stockholm hairdressers and beauty salons.

Peers are the businesses in the same index that have a reachable site, using the latest scan of each. The rank comes from the index's current ranking.

Findings

What to fix first

  1. No structured data for the business +14 points

    Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. How to fix it

  2. No online booking link on the website +13 points

    There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. How to fix it

  3. No price list of services found +7 points

    Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. How to fix it

  4. No llms.txt no points, but worth doing

    Optional for now and cheap to add. It's a short text file that describes the business for language models. How to fix it

  5. The phone number on the site doesn't match the open map data

    The site shows +46806639306, but OpenStreetMap or Overture Maps lists +4686639306. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

Send the fixes to your web person

One email with the fixes and the link. Nothing is stored.

No one is listed yet to fix this in Stockholm hairdressers and beauty salons. List your agency or yourself. It's free, and every listing is reviewed by hand.

Already right

  • robots.txt lets AI crawlers in There's no robots.txt, which means everything is allowed.
  • AI crawlers get the page GPTBot, ClaudeBot and PerplexityBot all got a normal response.

Builder: wordpress · contact page /kontakt-bokning/: nothing new

Fix kit

What to paste

Filled in from the business's own record and this scan. Check every line before it goes live. The guides show where it goes on wordpress.

Where to paste it on WordPress: a plugin that adds code to every page's header, such as WPCode (Insert Headers and Footers), in its Header box. the official help page.

Show the code to paste

Structured data (JSON-LD)

Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. Guide.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Shama Aesthetic Group",
  "url": "http://www.shama.se/",
  "telephone": "+4686639306",
  "address": "Birger Jarlsgatan 104P, 114 20, Stockholm",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.34808283,
    "longitude": 18.06176208
  }
}
</script>

llms.txt

Save as /llms.txt at the root of the site. Guide.

# Shama Aesthetic Group

> local business in Birger Jarlsgatan 104P, 114 20, Stockholm, Stockholm hairdressers and beauty salons. Phone +4686639306.

## About

- Website: http://www.shama.se/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
Owners

Own this business?

If you fixed something or think a check is wrong, rescan. Rescans are free. Claiming takes one email to confirm. After that, the three assistants are asked about the business right away and the site is rescanned every week. You get a message only when the score changes.

· Markdown · Dispute a check

Keep watching this business: the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: ten questions to each assistant, plus the places nearby. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.

Show the score

Owners who score well put the badge on their site. It links back here and updates with every scan.

Agent-Direct Score D

<a href="https://directindex.org/r/shama.se"><img src="https://directindex.org/badge/shama.se.svg" alt="Agent-Direct Score D" width="236" height="40"></a>
For developers and agents

What agents get, and what the site publishes

The direct record agents get for this business, the rails an agent could transact through, and the agent standards the site publishes.

Show the details
The direct record

What agents get for Shama Aesthetic Group

No direct path on record: the scan of 2026-10-22 found no booking or ordering link on shama.se or on a vendor's site. The same record is served as JSON at /api/direct/shama.se, through the MCP tool direct_record and in the city feed /city/stockholm-salons/direct.json.

PathLinkStatus
Booknone on record
Ordernone on record
Menunone on record
Hoursnone on record
Phone+4686639306

Owners: claim the business below to correct this record; the claim email carries the link.

Transactable

Can an agent transact?

Measured, not scored: the Agent-Direct Score stays at specification v1.0. This says which rails an agent could transact through today, and what the booking or ordering vendor's terms allow.

UCP profile
/.well-known/ucp, Google and Shopify's Universal Commerce Protocol
no
ACP discovery document
/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol
no
MCP server card
/.well-known/mcp/server-card.json
no
Ordering vendor that takes agent orders
Square, Toast, or a vendor whose terms allow agents
no
Agent readiness

Level 0 of 5, Not Ready

These are the standards an agent looks for before it reads a page, checked the same way as Cloudflare's Agent Readiness scan. They don't count toward the score. Each missing item links to a how-to. Cloudflare's report.

Link headers on the homepageno how
sitemap.xmlyes
AI bot rules in robots.txtno how
Content Signals in robots.txtno how
Markdown on Accept: text/markdownno how
llms.txtno how
API catalog (RFC 9727)no how
MCP server cardno how
A2A agent cardno how
Agent Skills indexno how
OAuth or OIDC discoveryno how
OAuth protected resource metadatano how
auth.mdno how
Web Bot Auth key directoryno how
ARD capability manifestno how
DNS-AID recordsno how
WebMCP tools on the pageno how
JSON-LD for the businessno